American democratic form of politics often introduces concepts, ideas, and ideals that the popular world may not be familiar with, and especially in non-mature democracies. With president Ronald Reagan they developed ‘the selling of the president’.

‘The Selling of the President’ 1968 is a non-fiction book written by American author Joe McGinniss and published by Trident Press in October, 1969.

The book describes the marketing of Richard Nixon during the 1968 presidential campaign. It has been described as “a classic of political journalism” and a “classic of campaign reporting that first introduced many readers to the stage-managed world of political theatre”. It was reprinted in 1988 under the title ‘The Selling of the President’.