COMMENT The climate change confusion may be explained by what Gadi Wolfsfeld in his book, ‘Making Sense of Media & Politics’ calls the five principles of political communication, the third principle being: There is no such thing as objective journalism (nor can there be). “The question is not, then, whether or not the media is biased (they are), the question is how are they biased,” he points out. The biases may be cultural, ideological and commercial.