KINIBIZ Issue 004 of KINIBIZ Magazine hits the stands today asking this question: Can Mueller turn MAS around?

If MAS is a five-star airline, what is really wrong with the airline? Our cover story asks this question and basically concludes that the underlying problem is to get the right fares for the level of service provided instead of competing with low-cost airlines which a full-service carrier simply cannot do.

The full answer is not that simple and it falls upon the shoulders of German Christoph Mueller - the first foreign CEO of MAS - to find the right combination of fares and filling up planes to hit that sweet spot that will make MAS profitable again, and hopefully this time sustainably as well. We wish him and Malaysia Airlines well.

Considering the number of times the airline had to be rescued after becoming profitable - albeit for short periods of time each time, in the billions, at last count over RM17 billion spent - no one is going to be in the mood for yet another one.

For MAS, it is indeed now or never and the question is can Mueller do it? Decide for yourself once you are in an informed position after you read our cover story which attempts to go down to the nuts and bolts of turnaround.

In our Enterprise section we offer readers two articles this time. We begin with interviewing Benithem founder Ben Teo Beng Huat on how he went from hawker to furniture mogul and built an export-oriented manufacturing business worth tens of millions in just over a decade.

Next up, KINIBIZ talks to A Cut Above founder and chief creative director Winnie Loo on her struggles, successes and plans for her hairstyling business.

Yes... we do have an 1MDB article in this issue as well. Under the Corporate section we take a very close look at 1MDB’s land deals with Tabung Haji and KWAP. A confirmed deal with pilgrim fund Tabung Haji for RM188 million and a reported RM155 million deal with pension fund KWAP raise questions of a bailout. If it is not a bailout, why is 1MDB so desperate for money? Read KINIBIZ Magazine to find out.

Aside from these highlights there are articles discussing stocks and opinion pieces on everything from why Malaysia should remain secular to selecting the next UN secretary-general.

KINIBIZ Magazine can be bought at the stands for just RM10. A combined subscription to both KINIBIZ online and KINIBIZ Magazine is just RM318 per year. In order to subscribe, all you need to do is click here .