Developing a rewards and loyalty programme together with the Product Manager
The community manager will develop the programme's points and rewards system, with the aim of attracting reader revenue
The community manager will work with the Product Manager to integrate the rewards and loyalty programme with existing systems
The community manager is in charge of overseeing the development of rewards offered and how to maintain them (eg forum development and moderator recruitment)
Ensuring Malaysiakini readers use the rewards and loyalty programme
Create marketing campaigns to promote the programme and attract sign-ups
Ensure members understand how to use the programme, through informative campaigns, instructional guidelines, and responding to user questions or problems
Create and enforce general community guidelines
Ensuring there is buy-in from various stakeholders within Malaysiakini (technology, product, editorial, business) with regard to each development phase
Assist newsroom staff with use of moderation software and interaction with readers
Ensuring the goals and KPIs of the Google News Initiative project are met
Ensure grant deadlines and requirements are met
Ensure phases of the membership programme are implemented on time
Report progress as monthly updates to subscription manager, project manager, and grant stakeholders.
Candidate must possess at least a bachelor’s degree, postgraduate diploma, professional degree, or education/training in the humanities/liberal arts, mass communications or equivalent.
At least 3 year(s) of working experience in a related field is required for this position.
Proven work experience as a community manager or similar role, and some experience in social media marketing would be an added advantage.
Able to multitask in a fast-moving environment
Have experience in planning and leading community initiatives
Good command of English
Meticulous attention to detail
Excellent oral and written communication skills
Interpersonal & IT Skills