The state-mooted ‘I Love Penang’ campaign rose a notch up today with the announcement of a 6km run that is to be held on March 12.

Chief Minister Lim Guan Eng announced the event, dubbed “I Love Penang Run”, will begin at 7am on Beach Street, which is best known for its bustling financial activities.

“There is no competition or contest. We will run because we love Penang,” Lim said at a press conference today.