The brainchild of the Malaysia Digital Economy Corporation (MDEC), LEVEL UP KL returns for a 6th edition from October 10 until November 22, 2020. This year, the regional event will be conducted virtually and is expected to attract more than 50,000 gamers, developers, distributors, and visitors from across 30 countries.
The nearly two-month-long event has a very packed schedule, featuring activities that cater to businesses within the video games industry and the public alike. Kicking things off is the Southeast Asia (SEA) Game Jam Online, a first for this platform, featuring 100 game developers from across the Southeast Asian region. Like previous iterations, it will still be a 36-hour hackathon, in which participants will compete for a chance to win RM6,000 in cash prizes.
Right after is one of the main events for LEVEL UP KL 2020 - the Business Connection. Now virtualized, this online meeting platform will provide a more immersive and interactive discussion and networking environment as it connects top industry experts, Southeast Asian games studios, and aspiring video game developers.
The extravaganza then continues with the two-day Industry Conference, featuring a wide swath of ecosystem players. This includes the likes of Nintendo, Sony Interactive Entertainment, Microsoft, and Unity, all of whom will be speaking on game development, technology, and commercialization. Taking place concurrently is the Business Expo, an online games industry trade event for local and regional video game studios to promote their product and services. There will also be masterclass workshops and a Virtual Career Fair for those keen on joining the industry.
The most anticipated games festival in the region will not be complete without the SEA Game Showcase, another main event that will run from October 19 until November 15, 2020, featuring exclusive promotions, video game demos, and special deals for the top games that were developed in the region. This will then culminate in the SEA Game Awards, another highly anticipated event that recognizes the best and latest games developed in Southeast Asia. There will also be an e-sports webinar and several e-sports tournaments that offer budding and seasoned professional gamers a chance to get part of the prize pool that is worth RM120,000.
Surina Shukri, CEO, MDEC expressed her excitement for the event, now one of Southeast Asia’s must-go-to video games developers conference and showcase. More so this year, the digital games market has been an outlier within the global economy as it far surpasses previous and current expectations, as the pandemic forced many to spend more time at home.
“In 2015, there were only 372 attendees, and last year, that number more than quadrupled to 1,791. This is a strong indication that the video games industry in Southeast Asia is on an unstoppable growth trajectory. With the pandemic forcing many to work from the comforts of their homes, we are also witnessing a spike in the popularity of video games that are primarily an at-home type activity. Therefore, we are positive that this trend will be reflected in this edition of LEVEL UP KL as we are expecting to reach 5,000,000 people via social media and record 50,000 registered visitors for its first-ever virtualized event,” she added.
Globally, the video game market is projected to be worth US$159 billion in 2020, around four times more than box office revenues (US$43 billion in 2019) and almost three times higher than the music industry revenues (US$57 billion in 2019). The biggest market, by industry revenue gains, is the Asia Pacific with almost 50% of that being the games market by value.1
“From 2019, we strengthened our efforts to position Malaysia as a regional powerhouse for the gaming industry through the introduction of the Digital Content Ecosystem (DICE) strategy. LEVEL UP KL 2020 is an additional effort that validates Malaysia as the preferred destination for the regional game development ecosystem,” highlighted Hasnul Hadi Samsudin, Vice President, Digital Creative Content, MDEC, in anticipation of the event.
To find out more about LEVEL UP KL 2020 and register for its events, log onto www.levelupkl.com.
About LEVEL UP KL 2020
In five short years, LEVEL UP KL has become Southeast Asia’s premier industry event for game developers. With the objective of bringing together both local and international players to the regional game development scene in Southeast Asia, it is the platform for industry players to interact, learn, and share the knowledge!
Last year, over 1,700 game developers and key ecosystem players got together to celebrate the power of digital games. For 2020, it will be even bigger and better as it celebrates everything that makes video games awesome. Its aim is to bring together the regional community that truly believes digital games are an important cultural force! This year brings a number of firsts for LEVEL UP KL – among them, the most impactful is how this event is now fully virtual and it will be running over two months.
About Malaysia Digital Economy Corporation (MDEC)
Malaysia Digital Economy Corporation (MDEC) is a government agency under the purview of the Ministry of Communications and Multimedia Malaysia entrusted to lead Malaysia's digital economy forward. Incorporated in 1996 to oversee the development of the MSC Malaysia initiative, MDEC's primary mandate today is to accelerate the growth of digitally-skilled Malaysians, digitally-powered businesses, and digital investments in Malaysia. MDEC is focused on creating inclusive, high-quality growth through the nationwide digitalization initiatives that are in line with the Government’s Shared ProsperityVision 2030and firmly establishing Malaysia as the Heart of Digital ASEAN.
To find out more about MDEC’s Digital Economy initiatives, please visit us at https://mdec.my/ or follow us on: