Islamic journalism? Theoretically interesting. And, practicable too, if journalists of the faith know how they can offer an alternative narrative to the conflict-driven sceptical views of the world common to the secular media.

What news will 'Islamic journalism' cover that the secular media are not already offering? How will it portray worldly issues and popular culture considered to be haram and halal? How will an Islamic media set itself apart from the world of infidels and mega-corporate advertisers? How will it frame the concerns of citizens in a multi-religious society like ours?

These questions came to mind when I received an emailed article 'Malaysia proposes Int'l Islamic Journalism Centre' published in The Middle East Times and The Journal of Turkish Weekly (May 3, 2006), which I circulated to my graduate journalism class.