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COMMENT After 55 years of domination, Umno’s cultural hegemony is being shaken. Through all these years of Alliance/BN rule, Umno has been able to sustain its relative success by presenting their definition of reality to the masses through the mainstream media - newspapers, textbooks, TV and films.

It has tried to create a 'consensus' that the reality they have created is the only way of seeing the world and of viewing historical facts. Any group that presents an alternative view is  marginalised for, after all, “history is written by winners” as Alex Haley said.

Thus, before every general election since May 13, 1969, the official propaganda organs, especially the mainstream press and television, have without fail, saturated their coverage with the spectre of chaos and bloodshed should the opposition win.

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