Kuala Lumpur : The Power Root Group of Companies announced popular local artiste Fahrin Ahmad as the brand ambassador for its “Alicafé Tongkat Ali” range along with the launch of new variants for the brand on 8 th July 2013 at Hilton Kuala Lumpur. Other than the existing “Alicafé Tongkat Ali 20gm” and “Alicafé Tongkat Ali 30gm”, two new variants have been developed and introduced, namely “Alicafé Tongkat Ali Low Fat” and “Alicafé Low Fat No Sugar Added”. Now, “Alicafé Tongkat Ali” range will be offering a total of 4 variants to all coffee lovers!
During the second sharing session, Fahrin Ahmad (second from the left), ambassador of Alicafé Tongkat Ali changed into Aliman costume to share the latest tagline of Alicafé Tongkat Ali – “Kuat! Kecergasan Berganda” with everyone.
“Alicafé Tongkat Ali Low Fat”, the Malaysia’s First Low Fat Coffee
The idea of healthy eating has become the latest trend and consumers are conscious about low-fat, low-calorie and less-sugar food and beverage choices. Being the first low fat coffee in Malaysia, “Alicafé Tongkat Ali Low Fat” allows coffee-lovers to enjoy a good cup of coffee while maintaining a healthy balance!
If you favor coffee without sugar or planning to cut sugar intake, you can now try “Alicafé Tongkat Ali Low Fat No Sugar Added” if you are planning to cut sugar intake. These 2 new variants will allow you to enjoy your favorite Alicafé without having to worry about your calorie intake. Moreover, the original Alicafé Tongkat Ali of 20gm and 30gm will still be there to satisfy your taste buds!
Now, Alicafé Tongkat Ali will be offering a total of 4 variant, namely (from the left) Alicafé Tongkat Ali Low Fat No Sugar Added, Alicafé Tongkat Ali Low Fat, Alicafé Tongkat Ali 30gm and Alicafé Tongkat Ali 20gm.
The Soul of “Alicafé Tongkat Ali”
“Alicafé Tongkat Ali” is more than just ordinary coffee as Malay traditional herbs Tongkat Ali & Ginseng are added, allowing the coffee to provide double energy to all consumers. This has inspired the Power Root Group to come out with a new tagline, “Kuat! Kecergasan Berganda!” for their “Alicafé Tongkat Ali” range.
Power Root Group has created a character, namely Aliman, a Malay warrior who will be representing the good values of “KUAT” which is derived from the slogan “Kuat! Kecergasam Berganda”. The good values in “KUAT” are bravery ( Keberanian ), effort ( Usaha ), morality ( Akhlak ) and loyalty ( Taat ). “Nowadays, these good virtues have been forgotten by the public. Power Root Group hopes to promote these values in society and inspire those in needs,” says Y.M. Tengku Shamsulbhari Bin Tengku Azman Shah, SMK., Chairman of Power Root Group.
(From the left) Fahrin Ahmad, Ambassador of Alicafé Tongkat Ali, Y.M. Tengku Shamsulbhari Bin Tengku Azman Shah, SMK., Chairman of Power Root Group and See Thuan Po, Executive Director of Power Root together launched the new variants of Alicafé Tongkat Ali.
Fahrin Ahmad as “Alicafé Tongkat Ali” Range Ambassador
Fahrin Ahmad, a well-loved figure in Malaysian entertainment, has been chosen to endorse “Alicafé Tongkat Ali” range for his positive image. Fahrin Ahmad has always presented himself as one who has great courage to pursue his dream, actively involved in sport games and a good, responsible son to his parents. The Power Root Group trusts him to convey the good values of “Alicafé Tongkat Ali” by being the role model to all Malaysians!
Fahrin Ahmad is proud to be announced as the ambassador of Alicafé Tongkat Ali and urges consumers to try the new Alicafé Tongkat Ali Low Fat.
For more information, visit the official website of “Alicafé Tongkat Ali” at http://www.powerroot.com