Kuala Lumpur, 19 September, 2013- Long gone are the days when beauty and grooming were only meant for women. In its endeavour to raise such awareness, leading health and beauty retail brand, Watsons Malaysia shared this and other interesting grooming tips at the launch of Watsons Piala Malaysia today.
With the tagline Look Good, Play Great (‘Tampak Hebat, Main Gempak’), Watsons Malaysia announced that they are the title sponsor for the Malaysia Cup 2013 as part of its ongoing initiative to support local sports and a way to give back to the community. In line with the unique collaboration, Watsons has also launched its limited edition VIP cards that are designed with photographs of nine football teams and will be available in selected Watsons’ outlets in respective states for a limited time only.
“These days grooming trend for men in Malaysia has become more sophisticated. The women-dominated grooming sphere does not exist anymore. From skin care to general hygiene, men are paying more attention to Look Good and Feel Great. At Watsons, we understand the importance of looking good and male grooming, hence we are starting with Malaysia Cup, one of the largest football sporting events in Malaysia as the springboard to share greater concern about their personal image, hygiene and appearance amongst male,” said Director of Marketing and Business of Watsons Personal Care Stores Sdn Bhd, Jessica Ng during the Chit Chat session at the launch.
In order to understand the current behavior shift of consumers and significance of male grooming, Watsons Malaysia collaborated with OMD research who conducted a study which showed that more than 93 per cent Malaysian men feel more confident when they look good. While 80 per cent agree that looking good makes it easier to find a good job, 70 per cent said looking good assists them to get what they want and believe the relationship between happiness and looking good is directly proportional.
“The study helped us affirm that career advancement, confidence, happiness and achievement are interrelated to one’s appearance. For many men, practicing good grooming regime has become a daily routine. In fact athletes such our football players today are following strict skin care and personal hygiene solutions to feel more confident. Hence, when they look good, they play great!” quipped Jessica.
Speaking at the launch, Danny Hoh, Marketing Controller of Watsons Malaysia expressed, “Watsons has presented a unique platform for Malaysian men to share information about vanity. Needless to say that, men already know about building muscle or losing weight that is one way to look good. But a lot of times men tend to overlook simple grooming and hygiene solutions which are equally important to look good and feel great. We intend to share these crucial vanity regimes with all millions of Malaysian men in hopes that there will be significant change in the perception of men about their image”.
According to Danny, a series of events has been lined up by Watsons Malaysia from 24 September till 21 October including Watsons Piala Malaysia TVC Premier, Watsons Piala Malaysia Trophy Tour, Viewing Parties and mega road shows where fans will have the chance to meet and greet football players in person.
In addition, customers will receive FREE football match tickets with the purchase of RM20 at selected Watsons stores from participating brands such as Horleys, Scholl, Dashing, Adidas, Clear, Axe, Garnier Men, Nivea for Men, Gillette, Gatsby, Dettol, Maybelline and L’Oreal Men Expert.
Through Watsons Piala Malaysia, the leading retail brand will raise awareness of men’s grooming needs in Malaysia and share the proven benefits of good style and great looks.
During the launch, Jessica Ng, Marketing & Development Director of Watsons Malaysia, Caryn Loh, Merchandise & Space Planning Director of Watsons Malaysia and Danny Hoh, Marketing Controller of Watsons Malaysia presented the Watsons Piala Malaysia Limited Edition VIP cards to football players of each state while football players exchanged their state team’s jersey with Watsons’ representatives. Football players present during the launch were Farid Ramli from Johor Darul Takzim; S. Subramaniam from Kelantan FA; Mohd Rosfaizul Azuarfrom Pahang FA; Norhafiz Zamani Misbah from Negeri Sembilan; Zubir Azmi from Terengganu; Mohd Amri Yahya from Selangor FA and Mohammad Dzulazlan Ibrahim from Sarawak.
Football fans are encouraged to look out for the exclusive Watsons Piala Malaysia Limited Edition VIP cards which will be available from 24th September in respective states representing the football teams i.e. in Johor, Kedah, Kelantan, Negeri Sembilan, Pahang, Perak, Selangor, Sarawak and Terengganu.
Driving a strong track-record for the past 19 years, Watsons Malaysia has initiated various campaigns to appeal to its male customer base. The beauty brand held several men’s grooming events such and Xtreme Men Workshop aiming at educating men about simple ways for dashing and attractive appearance. In addition, Watsons also produces a range of men grooming products cater to the men.
For more information about Watsons Piala Malaysia, please visit www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my .
Watsons Piala Malaysia 1 (Bottom – Left to Right) Jessica Ng, Caryn Loh & Danny Hoh together with each state representative launch the Watsons Limited Edition VIP card.
ABOUT WATSONS
Watsons is Asia’s leading health and beauty retailer, currently operating over 3,500 stores and more than 900 pharmacies in 12 Asian and European markets, including China (Mainland China, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia, Turkey and Ukraine.
In Malaysia, Watsons currently operates over 273 Watsons stores in the country serving more than 50,000 customers per day.
Watsons continually sets the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No. 1 pharmacy/drugstore brand in Asia*. In Europe, Watsons is also the leading health and beauty retailer in the Ukraine.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
*Campaign Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2012 of over 5,000 Asian respondents