Payfo, fully owned by Percetakan Nasional Malaysia Berhad (PNMB), is a financial technology (fintech) start-up incepted in 2018 with the aim to "disrupt" Malaysia's financial space through its technological solutions that currently operates four fintech applications. Specifically Bepasar, Subspays, Kredids and Joy, providing technological solutions that aid both businesses and consumers.

At the forefront of Payfo's endeavors is Joy, a comprehensive digital loyalty, e-commerce and reward platform that intends to amplify advantages to its users and merchants. This platform will permit both online and offline vendors to consolidate their client base and improve their customer relationships through a reward framework.

All in all, users will appreciate the inclusion of an e-wallet on top of a reward platform while merchants will want to fortify their customer relationship. This encourages return customers and drives purchases of products and services. In return, they will be rewarded with more perks and cashback. Launched in 2021, Joy is highly scalable and is eager to upgrade it further with more rewarding features.

A novel element inside this launch is that Joy will be readily accessible as an exclusive platform for the Group employees, which stood above 200,000 individuals. The services and deals that were included in Joy would benefit the family and close relatives of this group, which has an accumulated population size of over 1 million potential users.

This large audience will create a strong closed-loop loyalty platform that will assist the growth of participating merchants in this endeavour in addition to benefiting the staff through an exclusive fintech service. Sooner rather than later, through partnerships with a couple of agencies, Payfo is anticipating that the number of Joy users would reach 1.2 million. Joy’s unique advantages include the convenience to make bills payment, mobile reload and pay an assortment of Zakat from PPZ MAIWP.

Joy is as of now meaning to extend its merchant base to incorporate brands, organizations, and start-ups to encourage long haul associations through the fintech platform. Until this point, Joy has as of now onboarded brands like MPH, Komugi, Menara Optometry, Ahh-Yum by Kampong Kravers and others. Currently, the app is available via Google Play Store and will soon be made available to the Apple App store as well.

Joy's vision is to serve the whole nation.

For more information on Joy, follow its Facebook and Instagram pages for the latest updates, discounts and offers.