Top Local Agency Helps Companies Flourish in the Wake of the Covid-19 Pandemic with Sophisticated RADAR Approach

One of Malaysia’s leading digital marketing agencies, Primal, has taken 2020 in its stride. Despite the ups and downs of a turbulent year, the agency has managed to grow its portfolio and achieve amazing success for its clients.

In general, Southeast Asia is seeing fast-paced growth in its online sector, and Malaysia is proving to be one of the key players. However, despite 79% of Malaysians being online, according to the 2019 We Are Social overview of data and insights, digital marketing is still relatively new in Malaysia. A recent GetCraft survey of 50 marketers across different industries found that 40% are hesitant to pursue digital marketing because they are unsure about the outcomes and not familiar with digital strategies.

However, because of Malaysians’ increasing comfortability with online shopping and positivity towards digital marketing and social media (78% of online users are active; in excess of 3 hours a day), the country is quickly becoming a prime site for online marketing activity, and those companies at the forefront of this trend are set to win big.

That is where an experienced, Asian-centric agency like Primal can help. The difference is that Primal has an optimised, enthusiastic, creative and results-driven mentality. They don’t just do the work for clients, but rather empower companies with the knowledge, tools and processes required to effectively harness digital marketing. This enables them to create data-focused digital marketing campaigns across social media, SEO, Google Ads, content marketing and retargeting that drive business results.

To help businesses not just survive, but flourish, in the wake of the Covid-19 pandemic, Primal is leveraging sophisticated digital marketing strategies. They have achieved success for their clients by putting the RADAR method at the core of their integrated approach across multiple digital platforms and strategic channels. First and foremost, Research and Analysis are used to understand a brand and the goals of each campaign; secondly, a well-Designed and Actionable digital marketing plan is put in place; and lastly, all Results are measured and quantified to learn and improve from.

“Radar is not the beginning nor the end of the practice, but rather an agile framework that aligns strategic intent with leading, anticipating and evaluating campaign performance,” says Ronnie Chin, General Manager for Primal Malaysia. “Successful online marketing in the time of Covid-19 is about refocusing on what’s important and what’s tangible. You can’t just shoot in the dark and hope something sticks. What we do here at Primal is akin to science — we analyze the data, follow best practices and market trends, and we give our clients the very best possible chance at success.”