Traditional shopping malls were created with the idea of encouraging and facilitating social interaction. While previously shopping malls were the ideal place for hanging out with friends and family, shop, and dine at your favourite outlets. Today, shopping malls are increasingly losing in-store traffic and footfall.

Millennials and Gen Z are a digital-savvy population for whom social interactions take a whole new meaning powered by numerous digital platforms. The scenario of vacant shopping malls with empty shops is becoming more prevalent, given that we are now facing a global pandemic. With social distancing become a new normal, people are keeping physical interactions to a minimum, and prefer online shopping with the growth of the shopping platforms. Naturally, the Covid-19 has changed the method of retail shopping, adversely impacting retail stores and mall business.

Virtual Reality (VR) allows brands to design unique, innovative, and immersive experiences through all stages of a customer’s buying journey, right from the awareness and engagement to finally making the purchase. The growing inclination among customers to browse and buy different products online offers brands an opportunity to capture their interests through interactive virtual shopping platforms.

VI-Mall by One VR Malaysia is a 3D shopping mall wherein shoppers can virtually navigate through a simulated shopping mall environment – shoppers can walk through the mall, visit shops, check out products and make purchases in the virtual stores in VI-Mall. This one-of-a-kind experience makes online shopping more enjoyable and engaging for customers Shoppers can interact with the other shoppers via the social chat feature available in VI-Mall. Entertainment will be one of the key features in VI-Mall where the long-awaited cinema which set to be opened virtually in VI-Mall.

One VR Malaysia will launch its own virtual token called OVR Token. OVR Token will be the bloodline in all ecosystems launched by One VR Malaysia. It can be used for transactions in the ecosystem of One VR Malaysia. The token holder can accumulate coins for value appreciation in the future and OVR Token also serve as a medium of exchange. One VR Malaysia will launch a series of ecosystems that penetrate everyone's daily life, and OVR Token will play an important role.

VI-Mall is currently available for leasing for merchants to participate in the V-Commerce trend and investors seeking investment opportunities in virtual digital assets during this pandemic era that wish to join the bandwagon of V-Commerce.

Investors of VI-Mall will automatically be rewarded with the OVR TX token, one of the series of the crypto token launched by One VR Malaysia. Besides that, shoppers stand a chance to win an OVR TX token for their purchase through VI-Mall.

For more information, please visit https://www.onevrmalaysia.com/vi-mall to register your interest now.

This content is provided by Q VI Solution Sdn Bhd.

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