Lazada Malaysia and Universiti Teknologi MARA (UiTM) signed a Memorandum of Understanding (MOU) to launch Lazada4Youth, an initiative which aims to promote digital entrepreneurship and innovation among local youths in Malaysia. The signing ceremony took place on 11 April 2022 at UiTM Puncak Alam, with signatories, YBhg. Prof. Datuk Ts. Dr. Hajah Roziah Mohd Janor, Vice Chancellor, Universiti Teknologi MARA (UiTM) alongside Cheang Kiat Cheong, Chief Financial Officer of Lazada Malaysia, and officiated by YBhg. Dato’ Seri Abdul Razak Jaafar, Secretary General, Ministry of Higher Education (MOHE).
Lazada4Youth involves a series of workshops for aspiring digital entrepreneurs, with the added bonus to be onboarded as new sellers or digital marketing affiliates. The first workshop, led by Lazada Certified Trainers, was conducted on the day of the MOU signing ceremony, together with bright young talents from Lazada Malaysia’s Business Development and User Growth teams. 400 students participated in the workshop in-person, while more than 3,500 participants joined the workshop via UiTM’s Faculty of Business and Management official YouTube channel. During the session, insights were shared on the eCommerce industry, digital branding, enhancing digital presence, affiliate marketing and seller onboarding, while 15 local entrepreneurs showcased their businesses as part of the event exhibition. The workshop also included a special segment on business challenges and success stories as shared by Dato’ Rizalman Ibrahim, an icon in the fashion and interior design industry, who is also a member of UiTM’s Board of Directors, as well as Anisah Farid, a leading creative designer.
Speaking at the signing ceremony, Cheang Kiat Cheong, CFO of Lazada Malaysia said, “Robust participation and inclusion of youth in the nation’s digital economy are instrumental to foster a sustainable growth for the next generation of eCommerce. Lazada4Youth strives to empower young entrepreneurs to discover more ways to build a more inclusive and sustainable model for their own businesses, while championing the growth of the local digital economy.”
“As a talent provider to stimulate stronger digital entrepreneurship capabilities, UiTM is consistently seeking creative ways to provide a better platform to nurture and reinvigorate talents. Lazada4Youth will set a new benchmark for UiTM as a catalyst to stimulate capacity building among students and nurture future-ready leaders,” said Prof. Datuk Roziah, Vice Chancellor of UiTM.
Dato’ Seri Abdul Razak, Secretary General, MOHE, added, “The successful implementation and potential impact of this programme will result in a positive exposure and valuable experience for university students to build career opportunities with leading industry leaders such as Lazada. This is in line with the “Entrepreneurship-Integrated-Education (EIE)” introduced by MOHE, which focuses on forming a synergistic and holistic entrepreneurial ecosystem, while creating high-impact entrepreneurship involving various strategic partners that emphasise innovation and technology-based entrepreneurship.”
Upon completion of the Lazada4Youth workshop, participating students that are ready and able to sell their products online can be onboarded the Lazada platform under the ‘Hari-Harimau New Seller Kickstarter Package 2022’, with zero commission fee on top of other benefits, including 2% payment fee waiver and free RM150 ad credits. A dedicated team of experts will also guide the aspiring digital entrepreneurs to ensure a steady induction, especially during the first three months with Lazada. Alternatively, they can opt to sign up for the Affiliate Marketing Programme which enables them to earn side income by optimising on their social media following.
The Lazada4Youth initiative will continue to be developed and rolled out across the country, reaching out to students in other UiTM campuses in the Southern and Northern regions, as well as East Malaysia, followed by other local universities in Malaysia.
This content is provided by Lazada Malaysia.
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