Kuala Lumpur, 26th September 2023 – In a remarkable partnership that blends culinary innovation with an iconic Malaysian intellectual property, ZING Eat Sdn. Bhd. and Les’ Copaque Productions have signed a term sheet as a momentous first step toward collaboration on a range of exciting "Upin & Ipin" virtual dining brands. 

ZING Eat Sdn. Bhd. (“ZING”) is a Food and Technology Company, dedicated to revolutionizing the culinary landscape through innovative solutions and technology-driven experiences. As a trailblazer in the Food & Beverage (F&B) industry, ZING is at the forefront of utilizing Generative-AI to transform the way F&B brands operate and engage with their customers.

"Creating virtual food brands around the 'Upin & Ipin' universe is a great opportunity," commented Eu-Jinn Chan, Vice President of ZING. "We are excited to partner with Les’ Copaque in exploring new avenues for creativity and innovation with this cherished homegrown brand.”

Creators of “Upin & Ipin”, Les’ Copaque Productions (“Les’ Copaque”) is a creative powerhouse in the animation industry, renowned for their exceptional 3D animations that have gained international recognition. With a legacy spanning close to two decades, Les’ Copaque has consistently delivered captivating content that transcends cultural boundaries. Through their iconic creations, Les’ Copaque has earned a reputation for crafting endearing characters that not only entertain but also impart meaningful life lessons. 

"The essence of 'Upin & Ipin' is rooted in community, diversity, and family," shared Karyabudi Mohd. Aris, Director & Head of International Marketing of Les’ Copaque. "Our collaboration with ZING Eat is an exciting one as we look towards new ways to engage and serve fans of ‘Upin & Ipin’ both new and old. Together, we aim to create food brands that not only serve delectable food but also capture the character of the 'Upin & Ipin’ identity.”

The ‘Upin & Ipin’ virtual brands will find their home in 11 ZING Food Hubs - online and offline fulfillment centers that are strategically located across the Klang Valley. Customers will have access to the virtual brands via ZING’s partnered 3rd Party Delivery platforms - GrabFood, foodpanda, and ShopeeFood. Additionally, as ZING offers catering services for existing brand partners, a customized and branded ‘Upin & Ipin’ catering service is also in the works with the aim of delivering a bespoke brand experience to customers regardless of location.

This exciting venture sets a new standard for the intersection of food and entertainment, creating another avenue for families, foodies, and fans to indulge in quality cuisine while soaking in the charm of the Upin & Ipin universe. Furthermore, with ZING’s plans to expand into foreign markets, these ‘Upin & Ipin’ virtual brands stand to be introduced in Singapore, Indonesia, and other regions in the future.

This content is provided by ZING Eat Sdn. Bhd.