Kuala Lumpur – The Body Shop, a global pioneer in ethical and sustainable beauty, proudly announces a groundbreaking milestone in its commitment to cruelty-free and sustainable practices. As of January, 2024, The Body Shop is officially 100% Vegan, marking a significant stride towards a more compassionate and eco-conscious future and making The Body Shop the first global beauty brand with 100% vegan product formulations certified by The Vegan Society.

To celebrate this momentous occasion, The Body Shop Malaysia introduces the inspiring tagline, "Lebih Yakin 100% Vegan". This tagline encapsulates the brand's confidence in its decision to go entirely vegan, conveying the belief that choosing cruelty-free beauty products empowers individuals to make a positive impact on the planet and its inhabitants.

The Body Shop's commitment to veganism extends beyond its product formulations; it is deeply rooted in the brand's core values. By adopting a 100% vegan stance, The Body Shop reinforces its dedication to:

1. Cruelty-Free Beauty: All products are now certified cruelty-free, upholding The Body Shop's long-standing commitment to never test on animals. The brand has meticulously reformulated its entire product range, ensuring that every item is now free from animal-derived ingredients, making it easier for customers to make ethical choices without compromising on quality or efficacy.

2. Environmental Sustainability: The vegan transition aligns with The Body Shop's mission to reduce its environmental footprint. The brand strives to minimize the impact of its products on the planet by choosing plant-based ingredients over animal-derived alternatives.

3. Empowering Consumers: The new tagline, "Lebih Yakin 100% Vegan," encourages consumers to feel more confident in their choice of vegan beauty, fostering a sense of empowerment and responsibility towards the environment.

"We are thrilled to announce that The Body Shop is now 100% Vegan. This monumental step reflects our ongoing commitment to cruelty-free beauty and environmental responsibility," says Datin Mina Cheah-Foong, Managing Director at The Body Shop Malaysia. "We believe that beauty should be both effective and ethical. With our entire range now vegan, customers can trust that their favourite products align with their values, while still delivering the exceptional quality they expect from The Body Shop."

Join The Body Shop on this remarkable journey towards a more sustainable and compassionate future. Discover the power of vegan beauty and embrace the confidence that comes with making a positive impact every time you pamper yourself.

This content is provided by The Body Shop Malaysia.

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