Mark your calendars, everyone, because Shopee’s 7.7 Mid-Year Sale is just around the corner — and it’s set to bring Lagi Murah deals and Lagi Cepat deliveries your way.
In preparation for the upcoming sale, Shopee held its largest affiliate creator gathering, drawing over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House. As the brand’s flagship on-ground platform, Shopee House brings together affiliates, brands, and partners to learn, collaborate, and connect.
Top sponsors include Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local names like Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee and more. These brands actively engaged affiliates through live demos, product showcases, and instant content opportunities, resulting in diverse, localised content ranging from beauty routines and unboxings to interactive Q&As that guide shoppers to value-driven choices this 7.7.
Shopee House Doubles Its Impact
This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates.
Headlining the panel discussion “Content with Purpose,” creators Muhamad Zaki bin Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh), and Fatimah Az Zahraa' Binti Jamil (FHStore) shared how authenticity, honesty, and consistency build trust and drive conversion.
“Shopee Affiliate gives me the flexibility to recommend lifestyle products I genuinely use—from smart gadgets to kitchen tools. With support from the Shopee team and real-time engagement through Shopee Live, I get to build trust with my audience while turning everyday content into something rewarding,” said Brozaki.
“Shopee has transformed my content creation journey from just sharing beauty tips to building a real community. With tools like Shopee Live and support from the team, I get to connect with followers, recommend products that truly work, and grow both creatively and financially,” said JoyahSiKepoh.
For FHStore, consistency is key: “Even simple, everyday content builds momentum when you speak your customer’s language. Shopee’s tools make it easy to upload, tag, and focus on the message.”
In the Shopee Live Masterclass, top livestreamer Norazlina Binti Azmi (Mekallynashop) offered a practical playbook for campaign execution. “You don’t need a big team to succeed, just the right tools and the right rhythm,” she said. “Features like pinned comments, real-time vouchers, and product tagging make it easy to guide viewers from interest to checkout.”
Shopee House serves as a launchpad to train and mobilise creators
Tan Ming Kit, Head of Marketing at Shopee Malaysia, shared that this edition of Shopee House reflects the rapid growth of Shopee’s affiliate ecosystem, which now includes over 500,000 creators. It serves as both a community hub and a springboard for the 7.7 Mid-Year Sale, equipping creators with the tools, training, and live integrations needed to amplify campaigns. Features like Shopee Live and Shopee Video now play a key role, offering real-time engagement and bite-sized storytelling that strengthen buyer-seller connections and drive conversions.
“Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust,” he explained.
As the 7.7 Mid-Year Sale kicks off on 25 June 2025, Malaysians can look forward to exclusive deals, real-time demos, and trusted affiliate reviews on Shopee Live and Shopee Video.
Let local creators be your guide—discover honest reviews, smart recommendations, and unbeatable value this 7.7 on Shopee. Learn more at https://shopee.com.my/m/7-7.
