Royal Canin Malaysia hosted its first-ever public event, Purrever Healthy, from Thursday, 7 August to Sunday, 10 August 2025, at the Orange Concourse, Sunway Pyramid. This milestone event welcomed all pet parents over the four-day celebration of #LifeLongHealth, dedicated to educating them on the importance of precise nutrition, responsible pet ownership, and preventive care from birth to adulthood.
This event brought Royal Canin’s lifelong mission to strive for A Better World for Pets to life through a fully immersive experience that was equal parts fun, interactive, and meaningful. From the Pick Your Breed activity to Instagram-worthy cat-centric installations and a rewarding mission card challenge, this roadshow was purr-fect for every pet enthusiast!
“As a brand that truly believes in shaping a healthier future for pets, Royal Canin is proud to have brought this meaningful initiative to Malaysian pet parents,” said Ms. Teh Meng Li, Market Head of Royal Canin Malaysia. “We designed the “Purrever Healthy” event to spark conversations about the importance of preventive pet care, emphasise the unique needs of cat breed specifics, and enhance awareness of responsible pet ownership. Having the public take part in this educational experience, we hope it deepened their understanding of how even the smallest early decisions, like choosing the right nutritional diet or creating a safe environment, can impact a pet’s entire life.”
Upon registering at the event, visitors received a Mission Stamp Card – their key to navigating four themed stations filled with discovery, interaction and rewards. Once all four stations were completed, the stamp card formed a full mission artwork, doubling as a collectable door gift! Here's what each exciting station had in store:
Pick Your Breed: The chance to explore a beautiful Royal Canin feature wall featuring 26 different cat breeds, where guests could vote for their favourites by placing a sticker, encouraging guests to learn more about each breed’s traits while reflecting on how lifestyle compatibility plays a key role in responsible pet ownership.
Love Letter To Your Cat: A heartfelt stop where visitors could write a personal message or wish for their feline companion onto a cat-silhouetted paper, before hanging it on a charming Royal Canin structured board - a visual reminder of the bond between pets and people.
Cat Discovery Centre: The heart of the roadshow. This multi-sensory walkthrough educated visitors on kitten-safe homes, feline behaviour, and the role of nutrition in building immunity. It featured a hallway tunnel, a whimsical Meowseum, and a life-sized living room that mirrored a real home. Across the four days, over 40 cats from more than 10 breeds were showcased by Royal Canin’s partner breeders, who shared insights into each breed’s traits, temperament, and care needs.
Photo Check-In Station: A picture-purrfect finish! Visitors could strike a pose against adorable Royal Canin-themed photo walls, share their photos online, and tag @royalcaninmalaysia to signal their successful mission completion.
Throughout the weekend, pet parents also enjoyed a variety of activities tailored to support and celebrate every stage of their journey. Free Vet Consultation Sessions were held twice daily on Saturday and Sunday, where attendees could speak with Royal Canin’s registered veterinarians about topics surrounding pet health and responsible ownership. Royal Canin also sponsored an additional 10% of all product sales across the four days to partnering animal shelters.
More than your average pet event, the Royal Canin’s “Purrever Healthy” event offered an engaging, science-backed journey into pet health through nutrition that was both educational and family-friendly. Whether you were a first-time pet owner, a curious cat lover, or a lifelong advocate for pet health, visitors walked away not just with goodies and knowledge, but with a renewed sense of what it meant to be a responsible and informed pet parent.
Royal Canin is also now available on TikTok Shop! Pet parents can now discover and shop their favourite Royal Canin products directly on TikTok - complete with exclusive deals, livestreams, and doorstep delivery. Follow us at @royalcaninmalaysia to shop smarter and nourish better!
For more information about Royal Canin Malaysia’s Start of Life initiative and additional product information, please visit https://www.royalcanin.com/my, or call them at +603 7492 0188.
This content is provided by GO Communications.
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