KUALA LUMPUR, 24 September 2025 – ZUS COFFEE, Malaysia’s fastest-growing homegrown coffee chain, today announced the launch of ZUS NGUPI®️ Can, a ready-to-drink (RTD) innovation designed to bring the bold, authentic taste of Malaysian kopi into a modern, convenient format.
The launch marks a pivotal milestone for ZUS COFFEE as it expands beyond its café network into the FMCG segment. FMCG extends ZUS COFFEE’s presence from cafés into homes and daily routines, enabling the brand to reach millions of Malaysians beyond its stores and paving the way for export opportunities.
A Celebration of Kopi Culture
“RTD coffee is one of the fastest-growing categories in the world, and Malaysia is no exception. For us, it represents the bridge between café culture and everyday convenience,” said Ng Chun How, Business Lead of ZUS COFFEE (FMCG). “
With NGUPI® Can, we’ve taken the nostalgic kopitiam taste and given it a fresh twist with modern brewing. It delivers the same bold, smooth kaw Malaysians love - redefined with uncompromising quality and a distinctly Malaysian spirit.
As a proudly local brand, ZUS COFFEE has chosen to celebrate Malaysia’s kopi culture through flavours that are deeply ingrained in daily life. “Every kopitiam in Malaysia runs on a handful of hero SKUs that never go out of fashion – kopi o, kopi kaw, kopi putih, and variations that balance strength with sweetness,” Ng added. “These are the drinks Malaysians order daily, across generations. NGUPI®️ Can is built on these core flavours that have stood the test of time, now made affordable, portable, and modern.”
Four Flavours, One Malaysian Identity
ZUS NGUPI®️ Can debuts with four distinctly Malaysian flavours inspired by kopitiam culture:
Klasik – Medium intensity, with a milky and caramelised profile.
Kopi Tarik – A creamy take on Malaysia’s most iconic “pulled” coffee.
Kopi Coklat – A rich, chocolate-infused coffee with a smooth smoky finish.
White Coffee – Buttery, full-bodied, and luxuriously creamy.
“Launching NGUPI®️ Can in conjunction with Malaysia Day makes this moment even more meaningful. It’s more than just coffee in a can – it’s Malaysia in a can, ready to be enjoyed anytime, anywhere, and soon, around the world,” Ng said.
FMCG as a Growth Engine
While ZUS COFFEE’s cafés remain the heart of the brand experience, its FMCG business is positioned to be a powerful growth driver. Over the next three to five years, FMCG – led by NGUPI®️ Can and other upcoming innovations – is expected to contribute 20–30% of the company’s total revenue, powered by mass distribution and strong repeat purchase.
The brand’s strategy is to meet consumers where they already are – supermarkets, petrol stations, convenience stores, and online marketplaces. Since entering the FMCG market last year, ZUS COFFEE has been working closely with distribution partners to secure nationwide coverage. Beyond Malaysia, the company sees strong export potential, particularly across Southeast Asia and in markets with a strong Malaysian diaspora.
“With NGUPI®️, it’s meaningful to know we’re putting Malaysian kopi in a can and sharing it with the world,” Ng concluded.
Availability
From September 2025, ZUS NGUPI®️ Can in four flavours – Klasik, Kopi Tarik, Kopi Coklat, and White Coffee – will be available at major convenience stores, supermarkets, petrol stations, and nationwide retailers, with expansion to online marketplaces and international markets to follow.
This content is provided by Trio Hauz.
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