Kao Magiclean continues to earn the hearts of Malaysian households, taking home the Bronze Award in the Household category at the Putra Aria Brand Awards 2025—its third consecutive year of recognition at Malaysia’s leading consumer-voted brand awards.
Central to Magiclean’s success is its commitment to extensive research and development in Japan. This dedication is reflected in a comprehensive portfolio of cleaning solutions—from kitchen and glass care to floors, wipers, bathrooms and toilets, each thoughtfully designed to fit seamlessly into our modern living.
The Putra Aria Brand Awards 2025 honoured brands across 24 categories spanning essential aspects of everyday life, including automotive, property, e-commerce, entertainment and leisure. Across Gold, Silver and Bronze tiers, winners were recognised not only for product excellence, but for their ability to build meaningful emotional connections with Malaysian consumers.
Commenting on the significance of the awards, Datuk Johnny Mun, Senior Adviser of 4As Malaysia and Organising Chairman said, “The Putra Aria Brand Awards empower consumers by giving them a voice to choose the brands closest to their hearts. Staying relevant with consumers is a cardinal rule that should never be ignored. Winning consumers’ trust is a journey, and it is the ups and downs along the way that make success truly meaningful and rewarding.”
Recognition rooted in belief
Reflecting on the achievement, Yamazaki Hirobumi, President of Kao Malaysia, said the recognition carries special meaning.
“Being recognised at the Putra Aria Brand Awards for the third consecutive year is a great honour for Magiclean. It is not easy to be nominated year after year, and this continued recognition reflects the strong support we have received from many people, including our consumers, partners and teams. We sincerely appreciate everyone who has contributed to Magiclean’s journey and continued success.”
Echoing this sentiment, Tan Poh Ling, Vice President, Marketing of Kao Malaysia, described the award as a shared win. “We are very pleased that this recognition has become a yearly milestone for Magiclean. Being honoured every year reflects the collective effort behind the brand—from the brand team and our external partners to the business units and management team. We hope to see more Kao brands recognised in the years ahead, and I encourage all Kao marketers to continue thinking creatively and boldly.”
Adding to this, Carisse Khoo, Fabric and Home Care Category Manager of Kao Malaysia, emphasised the teamwork behind the brand’s success.
“This recognition is a meaningful acknowledgement of the collective effort behind Magiclean, from leadership and team members to the wider organisation that enables us to build the brand continuously. Above all, our success is driven by the continued trust and support of consumers who have chosen Magiclean over the years.”
Kao Malaysia extends its heartfelt appreciation to Malaysian consumers for their continued trust and support for Magiclean over the years. Looking ahead, Magiclean remains committed to strengthening its connection with consumers through innovative products and meaningful engagement initiatives, complemented by exciting future marketing activities that will continue to enrich everyday cleaning experiences in Malaysian homes.
Where consumer trust defines brand excellence
Organised by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by MATRADE as the Brand Champion Partner, the Putra Brand Awards and Putra Aria Brand Awards are recognised as Malaysia’s gold standard for consumer-voted brand excellence. The awards celebrate brands that have earned genuine trust and admiration—from homegrown names to global leaders.
Winners were determined through a comprehensive consumer study conducted by global market research firm Ipsos, involving over 50,000 consumer responses collected nationwide via more than 60 online channels. Brands were evaluated on attributes such as trust, relevance and emotional connection—making the Putra Aria Brand Awards a true reflection of consumer voice.
With consumer trust at its core, Magiclean will continue to innovate with care, delivering solutions that support cleaner, more comfortable homes, today and for generations to come.
