From the moment customers step into a space, they begin forming impressions, often before any interaction takes place. While visual design and cleanliness play an important role for a business, scent is a fundamental yet often overlooked part of the customer experience, greatly influencing how comfortable and welcome visitors feel in an environment.
While this sensory connection is magnified during the festive season, maintaining an environment that supports consistent footfall is a year-round necessity. It moves beyond seasonal decorations to ensure a space remains inviting every day of the year.
In fact, researchª has found that 74% of consumers are drawn into a retail store by an inviting smell. Once customers are inside, scent can increase customer engagement by up to 38%, shaping how people perceive a business and the purchase decisions they make. This highlights the important role scent plays in creating comfort, encouraging engagement, and leaving lasting impressions across different business environments.
Recognising this, Initial Hygiene Malaysia introduces Essential Scenting, an effective yet accessible scenting solution designed to enhance business environments with a consistent, lasting scent experience. Ideal for corporate and retail spaces, hospitality venues, medium-sized washrooms, and other shared areas, it helps businesses create inviting, memorable atmospheres — bringing professional scenting within reach.
Benefits of Initial Essential Scenting
Developed to meet evolving business demands, Initial Essential Scenting uses innovative solutions made for all types of business spaces. With thoughtful design, this scenting solution helps elevate the overall atmosphere and enhance the experience for employees, visitors, and customers alike. It combines advanced technology and thoughtful design to deliver a consistent, safe, and energy-efficient scenting experience.
Nanoparticle Atomisation Technology
Advanced scent diffusion technology ensures fragrance is evenly dispersed throughout the space, maintaining a lasting scenting experience.Versatile Coverage
Ideal for a wide range of different spaces, delivering consistent scenting coverage from 90m³ to 2,400m³.Low Energy Consumption
Operates efficiently with minimal energy usage, supporting everyday sustainability without compromising performance.Smart Safety Function
Features an auto-lock screen functionality to ensure operational safety and efficiency.
Locally-Curated Scent to Suit Every Space
Initial Essential Scenting offers a range of thoughtfully crafted scent designed to complement different business environments and customer preferences, delivering a long-lasting and consistent scenting experience:
New Doscarol
A blend of fougère, gourmand and floral notes that create a sense of quiet confidence and sophistication, making spaces feel polished, premium, and welcoming.
Taffy Swirl
Brings a cheerful and comforting atmosphere with fruity, citrusy and floral notes that instantly puts people at ease, perfect for spaces designed to feel friendly and inviting.
Snow Angel
With bright fruity and floral notes, it delivers a fresh and uplifting experience that makes environments feel light, clean, and energised throughout the day.
Enhancing Customer Experiences Through Scent
A well-scented environment supports more than just first impressions. It contributes to a more pleasant experience for customers and visitors in your premises, while also creating a more comfortable and enjoyable workplace for employees. By maintaining a balanced and consistent fragrance, Essential Scenting helps businesses create positive impressions that last beyond the moment people leave the space.
As a leading provider of hygiene solutions in Malaysia, Initial Hygiene continues to support a more comfortable and pleasant indoor environment by integrating scent as a fundamental part of the overall business experience. For more information, please visit our Essential Scenting page or please contact:
Initial Hygiene : 1800 880 388 | initial.com/my
Rentokil Pest Control : 1300 886 911 | rentokil.com/my
Reference
a How Scent Marketing Increases Sales & Customer Retention | Premium Scenting, 2025
This content is provided by Rentokil Initial Malaysia
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