In a bold step beyond the dairy aisle. Goodday Milk unveils The Goodday Milk Factory - a five-acre reuse destination in Section 13, Petaling Jaya that reimagines an industrial space into a vibrant, everyday community hub.

Designed as a community-first destination, The Goodday Milk Factory brings together food, fitness and social experiences in an accessible environment created for regular, everyday use. Rather than positioning itself as a one-off attraction or event-led venue, the space, a one year placemaking concept, is designed around how people naturally move through their day — from morning workouts and casual meals to evening gatherings and weekends spent with family and friends.

Conceived by Lotus Capital, the team behind one of Kuala Lumpur’s beloved community-driven destinations known for bringing together independent F&B brands and culture and brought to life with Goodday Milk, the collaboration reflects a shared vision to create an open, welcoming space that fits seamlessly into daily routines. The Goodday Milk Factory extends Goodday Milk’s long-standing belief in Healthy Living Made Easy beyond the product — translating it into a physical environment that encourages nourishment, movement and meaningful community connection.

Nasi Lemak Burung Hantu, one of the food vendor at The Goodday Food Hall

The transformation of the former industrial space into a lifestyle hub reflects a conscious effort to preserve its rustic character, creating an environment that feels lived-in, playful and approachable rather than overly polished or distant. Murals inspired by familiar cow patterns — reimagined into expressive, playful patches celebrating different personalities and everyday moments — bring Goodday Milk’s vision to life, where good days come together.

Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., shared “At Goodday Milk, we have always believed that healthy living should be simple and naturally woven into everyday life. That belief inspired us to breathe new life into an old industrial space, shaping it into The Goodday Milk Factory because milk begins with nature, but good days are made with people. Rather than creating a polished, perfect environment, we embraced the character of the space. Its authenticity reflects our belief that wellbeing is built through real connections, everyday habits and shared experiences. With The Goodday Milk Factory, we bring that philosophy into a shared physical space — where food, beverages, fun, fitness and community come together. It is our interpretation of what “Where Good Days Come Together” truly means. TGMF represents our evolution from a product brand into a lifestyle presence — creating a place that feels grounded, welcoming and connected to the community it serves.”

The public crowd enjoying Free Nasi Lemak at The Goodday Milk Factory Launch

The space brings together a thoughtfully curated mix of food operators, fitness communities and flexible communal areas designed to support daily routines. Anchored by a HYROX-affiliated workout studio by Backyard Training and community pickleball courts operated by The Backyard Pickleball, the venue also features a food hall showcasing well-loved local names such as Nasi Lemak Burung Hantu, alongside other homegrown offerings and a selection of Etika beverages including Goodday Milk, Pepsi and Wonda.

Flexible event spaces are available for community gatherings, brand activations and private functions, further reinforcing its role as a multi-use neighbourhood destination.

Karthiik R. Doraisingam, Managing Director of Lotus Capital, said: “The Goodday Milk Factory is a Lotus Capital initiative designed to bring people together through food, movement and shared experiences. Conceived in alignment with Visit Malaysia 2026, Visit Selangor 2026 and the growing momentum around placemaking initiatives, this project reflects our belief in creating spaces that are approachable, vibrant and rooted in community. Our partnership with Etika helps shape a destination that is designed to be explored, enjoyed and shared by the people who use it every day.”

Tan Sri R Doraisingam Pillai, founder of Lotus Group, with Lotus Group and Goodday team during the Lion Dance Photo Opp Session

OPENING HIGHLIGHTS AND ACTIVITIES

Formerly part of Petaling Jaya’s industrial landscape, the five-acre space has been thoughtfully reimagined for everyday community use, offering ample room for food, fitness, events and communal activities.

To mark the opening, the first 1,500 visitors will be treated to complimentary servings of Nasi Lemak Burung Hantu paired with Goodday Milk, setting the tone for a day centred on food, movement and community. Guests can also enjoy Goodday Milk product sampling and a selection of Etika beverages available throughout the venue while a traditional lion dance performance adds a festive touch in celebration of the upcoming Chinese New Year.

Free Goodday Milk was given to the guests during The Goodday Milk Factory Launch

Information on opening hours, activities and community programmes can be found on The Goodday Milk Factory’s Instagram and Facebook pages.

This content is provided by Ampersand Advisory

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