As one of the world’s most trusted names in engine lubricants, Castrol has long been a staple in Malaysian workshops, service centers, and garages. In 2025, as the local automotive landscape evolves — from high-performance petrol engines to energy-efficient EVs — the demand for reliable, high-quality lubricants remains at an all-time high.
Malaysia’s tropical climate, heavy traffic congestion, and increasingly diverse vehicle mix make it a prime testing ground for lubricant innovation. Engine oils must do more than just lubricate; they need to endure intense heat, protect against wear, extend oil change intervals, and improve fuel efficiency. That’s why drivers and mechanics alike turn to Castrol — a brand known for its commitment to advanced technology, performance, and reliability.
We recently spoke with Keow Mei-Shan, Marketing Director of Castrol Malaysia and Singapore, who shared valuable insights into the brand’s strategic direction and its evolving role in the industry.
How Does Castrol Stay Ahead in a Competitive Market?
“Castrol stays at the forefront of innovation in a competitive market through a strong commitment to research and development, coupled with close collaborations with stakeholders, customers, and industry experts. This holistic approach ensures the delivery of high-quality, dependable products that meet the ever-changing needs of the market. For instance, Castrol has partnered with leading automotive manufacturers like Jaguar to co-engineer lubricants tailored to modern engine requirements,” shared Keow Mei-Shan
Further underscoring its dedication to pioneering technology, Castrol has also collaborated with the Massachusetts Institute of Technology's Media Lab to support research on lunar landings, showcasing the reliability of its products in extreme conditions.
With these strategic initiatives, Castrol continues to lead innovation while maintaining the highest standards of product quality and reliability across a range of industries.
What Emerging Technologies Will Shape Castrol’s Future?Emerging technologies and industry trends are poised to evolve Castrol's business landscape in the years ahead. To stay ahead of the curve, Castrol is making proactive moves and global investments in three key areas:
Electrification and Evolving Mobility
As the automotive sector accelerates its transition to electric vehicles (EVs), Castrol is expanding its expertise beyond conventional engine oils. Its ‘Castrol ON’ range includes EV transmission fluids, thermal fluids, and greases specifically designed to meet the performance demands of electric drivetrains and battery systems. To further support this shift, Castrol is investing US$60 million into a cutting-edge EV battery testing centre and analytical lab in the UK — a move that reflects the company’s long-term commitment to electrification.
Industry 4.0 and Digital Transformation
Castrol is embracing Industry 4.0 by integrating IoT-enabled technologies to enhance equipment reliability and performance. Its Intelligent Lubrication Solutions use real-time data from sensors to monitor lubricant conditions—tracking parameters like pH levels, viscosity, temperature, wear debris, and water content.
These insights enable predictive maintenance, reduce downtime, and improve operational efficiency. Castrol Intelligent Lubrication Solutions brings the physical and digital worlds together. It is a new way to monitor the physical condition of lubricants using a blend of sensor technology and IoT platform.
Diversification into Thermal Management
Beyond automotive applications, Castrol is expanding into high-growth areas like data centre cooling. With global data usage surging, efficient thermal management has become essential. Castrol is working with partners like GRC and Submer to develop immersion cooling technologies — a next-generation solution designed to reduce energy consumption and improve system performance in large-scale data operations.
These forward-looking initiatives reflect Castrol’s adaptability and drive to remain relevant in an evolving landscape.
A Bold Leap in Brand Evolution
Last year, Castrol unveiled a refreshed brand identity — modern, bold, and aligned with the broader, more diverse customer base. The redesign wasn’t just aesthetics; it’s part of a broader push to connect with younger, tech-savvy, and environmentally conscious drivers across Malaysia and beyond.
“To engage younger drivers, we launched initiatives that align with their interests and values. Full-synthetic oils like Castrol EDGE with PowerBoost Technology™ are ideal for their demanding driving habits, offering superior protection and performance for modern engines. Through our updated branding and targeted initiatives, we aim to strengthen our connection with younger drivers by offering products that match their active lifestyles,” said Keow Mei-Shan.
PowerBoost Technology™ offers up to 30% improved performance in high-stress conditions. The enhanced formula reduces internal engine friction more effectively, allowing the engine to unleash its full power more efficiently. According to customer feedback, one of the most noticeable improvements is the quicker throttle response when accelerating from a stoplight or overtaking on the expressway.
A Trusted Drive, No Matter the Destination
For Malaysian drivers, Castrol EDGE with PowerBoost Technology™offers more than just engine protection — it delivers peace of mind. Whether you're crawling through urban traffic in Kuala Lumpur, tackling high-altitude routes in Cameron Highlands, or cruising along the coastal highways of Terengganu, Castrol EDGE is engineered to keep up with you.
Ready to experience performance that moves with you? Discover the full range of Castrol EDGE oils and find the right fit for your drive at castrol.com/my/EDGE
