In an industry often defined by technical specs and margins, Rogue Asia Sdn Bhd stands apart, not just for its innovative system integration solutions, but for the way it weaves empathy, growth, and human connection into the fabric of its business.
Founded in 2019 by CEO Ronny Shim and a close-knit team of like-minded individuals, Rogue Asia is more than a systems integrator. It’s a reflection of a personal philosophy: that people come first, and that businesses thrive when they are built by those who care deeply about both purpose and people.
“No one cares how much you know until they know how much you care,” said Shim, summarising the ethos that launched Rogue Asia.
A Systems Integrator with a Bigger Vision
At its core, Rogue Asia integrates complex technologies - connecting everything from internet connectivity, LAN, and WiFi, to enterprise software - across various industries. The company has become a trusted service provider for the financial services industry (banking, financial services, securities), as well as other industries like telecommunication, engineering, logistics and retail.
But Rogue Asia doesn’t stop at simply making things work. Their mission is to ensure that digital adoption makes business sense for their clients. They take a holistic, "totality" approach - optimising for performance, minimising hiccups, and ensuring seamless integration even across brands and platforms.
With over 1,300 client sites nationwide, Rogue Asia supports everything from branch office setups to AI-driven process improvements. The goal: keep things as lean and effective as possible, providing clients with just the tools they need - nothing more, nothing less.
Built on Empathy and Growth
The leadership at Rogue Asia, led by Shim and a core team of four, emphasises visionary thinking, execution, and empathy in equal measure. Change, they believe, is not a disruption but a constant, and embracing it is a key to sustained success.
“Growth is the reason for evolution,” Shim reflects. “We’ve changed how we build culture, how we lead, and how we invest in our people. We’re still growing - and that’s by design.”
Even in a saturated market just one tier below Singapore, Rogue Asia has found its space through intentional, steady innovation - focusing on one meaningful innovation each year, and executing it with precision.
Rogue Asia recently won the SME100 Award for their efforts in balancing innovation and talent development.
“For Rogue Asia, the SME100 Award reinforces its reputation as a reliable and forward-thinking partner. It boosts the team’s credibility among clients, partners and potential collaborators. The award keeps the team motivated to keep raising the bar in terms of creativity, service quality and community engagement,” Shim said.
People First: The Heart of Rogue Asia
The real asset of Rogue Asia isn’t the tech; it’s the talent. Whether they’re engineers, salespersons, or operations staff, employees are seen as teammates, not cogs. Shim said career paths are planned, skill sets are developed, and personal growth is encouraged.
He also said that the company has beefed up their security framework, which includes a ISO 27001 certification - demonstrating the company’s commitment to international standards and risk management.
This culture of development is powered by what Shim calls the "growth mindset DNA" - an internal commitment to continuous improvement, from leadership to new hires.
“We build people who build the business, not the other way around. We want to produce four things: Character, Attitude, Skill, and Knowledge. Those are our real KPIs,” said Shim.
The Road Ahead
While Rogue Asia continues to grow, generating revenue, they’re also keeping an eye on the future. Mergers and acquisitions are on the table, and the company is built with scalability - and possibly, a future exit - in mind. But the driving force isn’t profit.
“Revenue is a by-product. The goal was never just to make money. It was to build something meaningful with people I care about. That is what makes it priceless,” said Shim.
As Rogue Asia gears up for its next phase, it’s leaning into both organic growth and strategic expansion. Digital marketing and word-of-mouth continue to generate momentum, while the company invests in the next generation of leaders.
With a solid foundation, a clear sense of purpose, and a team that’s aligned on values, Rogue Asia isn’t just integrating systems - they’re creating a movement.
Curious to know more about Rogue Asia’s solutions? Head on to their official website, Facebook and LinkedIn pages.
This series of Business Stories is in collaboration with the SME100 award.
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
