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Solar with Strategy: How GME Greentech Balances Purpose, Profit, and Progress
Published:  Jul 16, 2025 12:06 PM
Updated: 4:06 AM

In the face of rising energy costs and mounting environmental challenges, one Malaysian company has emerged as a quiet yet powerful force in the nation’s renewable energy journey. GME Greentech Sdn Bhd, the clean energy arm of GME Group, has spent the past 15 years making solar and green technology more accessible to everyday Malaysians. From modest beginnings installing residential solar systems, the company has grown into a trusted provider of large-scale commercial and industrial renewable energy solutions driven by a mission to democratise clean energy through innovation and strategic collaboration.

That commitment to purpose and performance earned GME Greentech the
SME100 Award in 2024, a prestigious recognition of the company’s excellence in growth, sustainability, and impact. The award not only affirms its reputation in the industry but also strengthens its credibility with partners, financiers, and clients alike. As GME Greentech continues to scale, its focus remains clear: to empower communities and businesses across Malaysia with reliable, affordable, and future-ready clean energy solutions.

Building a Business on Purpose
At the heart of GME Greentech’s growth lies a leadership philosophy grounded in empowerment and trust. The company champions a culture of open communication, active mentorship, and continuous talent development believing that great ideas and leadership can come from any level of the organisation. Instead of rigid hierarchies, GME encourages its team members to take ownership and lead from where they stand.

“Leadership isn’t about titles, it's about creating an environment where people grow. When your team is aligned and empowered, your business scales naturally,” says Eric Yap Thien Siong, Company Director of GME Greentech Sdn Bhd. 

This people-centric approach has become one of the company’s greatest strengths, enabling it to attract and retain top talent in a highly competitive, skills-driven industry. By investing in its people, GME Greentech continues to build a resilient, purpose-driven team ready to shape the future of clean energy.

Innovation That Drives Stability
In a sector defined by rapid technological change, GME Greentech has mastered the art of innovating with intention. The company embraces cutting-edge tools and systems but never at the expense of stability. Every new solution is rigorously tested before deployment, ensuring it integrates seamlessly into live projects without disrupting delivery timelines or quality.

Digital transformation sits at the core of GME’s operational strategy. The team leverages customer relationship management (CRM) platforms, project management software, and targeted digital marketing tools to streamline workflows, boost lead generation, and enhance service delivery. These technologies not only drive internal efficiency, but also help the company stay responsive to evolving client expectations.

“Digital tools don’t just help us move faster—they help us work smarter and stay ahead of customer needs,” Eric Yap says. 

This digital-first strategy has also enabled GME to future-proof its operations by building systems that are scalable, data-driven, and easily adaptable as the company expands. Whether it's automating client touchpoints or tracking real-time project progress, technology plays a critical role in supporting GME’s growth while maintaining the high standards that clients have come to expect.

Scalable Growth, Resilient Strategy
Scaling a business in the dynamic energy sector is no small feat especially in an environment shaped by shifting policies, fluctuating material costs, and supply chain volatility. Yet GME Greentech has charted a path of steady, sustainable growth by anchoring its expansion in resilience and foresight. At the core of this strategy is a well-established ecosystem of reliable suppliers, subcontractors, and partners who play a critical role in ensuring project quality, consistency, and timely delivery.

Rather than over-relying on any single market or client segment, GME has deliberately diversified its project portfolio to serve a broad base of customers from residential clients to large-scale commercial and industrial players. This wide coverage reduces the company’s exposure to market-specific risks and helps maintain a stable revenue stream, even during periods of economic uncertainty.

Financial discipline has also been key. By practising prudent cash flow management and integrating robust contingency planning into its operations, GME Greentech has successfully navigated disruptions from unpredictable supply chain bottlenecks to sudden price hikes in raw materials. This resilience not only protects the business but reinforces client confidence, positioning GME as a dependable long-term partner in Malaysia’s renewable energy ecosystem.

On the Path to IPO
While GME Greentech remains focused on sustainable, organic growth, the company has set its sights on going public within the next three years.

"Going public is a big step, but it aligns with our vision to grow faster and serve more people. We’re working hard to build the right systems and financial performance to make that a reality." Eric Yap shares. 

The IPO vision reflects GME’s ambition to become a national leader in renewable energy, while continuing to provide value to both clients and investors.

A Seal of Excellence
Earning the prestigious SME100 Award has marked a major milestone in GME Greentech’s journey elevating its brand visibility and reinforcing its position as a trusted player in the renewable energy sector. More than just a trophy, the award serves as a powerful endorsement of the company’s performance, resilience, and long-term vision.

“The SME100 Award has opened doors for us. It builds instant trust, especially in conversations with banks and corporate partners,” Eric Yap says. 

The recognition has not only validated GME’s achievements but also enhanced its credibility with key stakeholders strengthening relationships with financiers, attracting new business opportunities, and positioning the company for greater national and regional impact.

Advice for Fellow SME
Reflecting on the company’s journey, the founder offers practical guidance for other SMEs:

  • Build a strong foundation through efficient systems and clear market insight.

  • Continuously innovate and improve your products and processes.

  • Form meaningful partnerships — collaboration is a key growth driver.

  • Take smart, calculated risks and always learn from both success and failure.

"Success is not a straight line. It takes dedication, strategic thinking, and the courage to adapt."

With a clear mission, solid team, and smart strategies, GME Greentech stands as a shining example of how Malaysian SMEs can lead the clean energy transition — one project at a time.

Discover how purpose, innovation, and resilience are shaping Malaysia’s green economy. Visit https://www.gmegreentech.com.my/ to learn more.


This series of Business Stories is in collaboration with the SME100 award.

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.


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