COMMENT | Big corporations producing big festivity television commercials (TVC) have been a staple in Malaysia for decades. We all remember the late great Yasmin Ahmad who used to make all those heart-wrenching Hari Raya and Chinese New Year commercials for Petronas back in the day.

Well, these days, producers have taken it a step further by creating even longer narrative stories and posting it on social media as compared to the classic 30 seconds that used to appear on television. It has become more or less like a short film festival when Hari Raya, Chinese New Year or Deepavali comes.

As a film director, critic, lecturer and just all-round enthusiast, I look forward to the seasons when these TVCs start to emerge. To be honest, it has become very cliched with almost everyone trying to emulate the Yasmin style. But every once in a while, there will be a gem or two that grabs everyone's attention.

Here are five that caught my eye.

1) McDonald's - The best hairdresser mom

The fast-food chain came out with a story of a young woman...