Most Read
Most Commented
mk-logo
Columns
COMMENT | Shrinkflation of the nasi lemak
COMMENT | Has it ever happened to you? While sitting at your usual breakfast spot, on a plastic chair that wobbles, ordering your usual nasi lemak bungkus and teh tarik kurang manis. But when the packet arrives, it’s familiar yet different.

You unwrap the brown paper and find a pyramid of rice so small it looks like a snack for a toddler. The hard-boiled egg, which is usually cut in half or sometimes quartered, is now cut into a one-eighth piece. As for the ikan bilis? I counted three.

On paper, the Malaysian economy is doing great. If you listen to the experts, our GDP is growing, and our inflation is under control. But as I stared at my three lonely bilis, I realised we are living in the era of “Shrinkflation”.

The problem with big economic numbers is that they don’t eat at the warung. A politician can stand at a podium and say the economy is resilient, but they aren’t the ones trying to feed a family on a budget that hasn’t changed while the grocery bag gets lighter every week.

Look at the latest data from the Statistics Department. Their recent Basic Expenditure for Decent Living Index revealed...


Please join the Malaysiakini WhatsApp Channel to get the latest news and views that matter.

Unlocking Article
Unlocking Article
View Comments
ADS