He may have a dozen awards tucked under his belt, but that didn't save his job.

David Kaplan, a veteran journalist at top weekly US News & World Report , was laid off early this month. He and the magazine's team of investigative journalists were not the only ones forced to give way to smaller newsrooms.

Across the United States, old media are slashing their staff. First on the chopping block are often investigative journalists the likes of Kaplan.

Content is king, so they say. They're wrong. Content is NOT king. Technology is.