The soft power in soap operas
In the 1930s, American detergent companies began sponsoring radio dramas and later television serials aimed at housewives. Such "soap operas" as "Guiding Light" and "As the World Turns" shaped opinions of life in capitalist, democratic societies. But for many reasons, American soaps have faded, ceding place to telenovelas from Mexico and Brazil that have cast a spell on viewers around the globe.
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