Why did Maxis’ ‘tailoring campaign’ induce such a commotion?
Since March this year, Maxis was drawn into a public relations crisis when one of its user by the name of ‘Jackson5759' shared his discontent on the Lowyat Forum. The article alleged that Maxis treated disinterested customers better than loyal customers. The article then went viral on social media and incited anger among hundreds of users.
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