KUALA LUMPUR, 7 November 2025 – Healthy Home Creator, CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”, KLSE: CKI, 5336) today announced a major milestone in its growth strategy with the grand opening of its first-ever Cash-and-Carry CUCKOO Brandshop at IOI Mall Damansara. This launch marks a significant expansion of the company’s omni-channel distribution network, reinforcing its commitment to making wellness solutions more accessible and affordable to all Malaysians.

The launch also coincides with CUCKOO Malaysia’s 11th Anniversary Celebration and the CUCKOO x TikTok Shop Super Brand Day which is held from 6 – 9 November 2025.

**An ever-expanding ecosystem of wellness solutions:** CUCKOO Malaysia also launched several major new products, including the CUCKOO HUGZ Mattress in a Box, the CUCKOO X Color King Cookware Series, the CUCKOO CR-0685FW Multi-Cooker, and the CUCKOO AquaFlex Filtered Shower Head.

“For the past eleven years, CUCKOO Malaysia has grown far beyond a water purifier company to become a Healthy Home Creator with a diverse offering of home appliances and household goods. At the core of this growth are two driving principles: accessibility and affordability. The launch of this first Cash-and-Carry CUCKOO Brandshop is a clear and decisive move to accelerate our omni-channel presence and welcome an even larger segment of Malaysians into the CUCKOO family. Backed by a planned RM5 million investment to open ten stores, this initiative not only expands our physical footprint but also serves as a showcase for our latest innovations, including the new products launched today. It is a powerful affirmation of our commitment to accessible wellness for all, empowering more Malaysians to be #SAMASAMAHealthier”, said CUCKOO Malaysia Non-Independent Executive Director and CEO, Mr. KC Hoe (Hoe Kian Choon).

Expansion of Omni-Channel Distribution Network: The 1st Cash-And-Carry CUCKOO Brandshop

The new CUCKOO Brandshop pioneers a unique retail format within CUCKOO Malaysia’s omni-channel distribution network, emphasising accessibility, convenience, and immersive customer experience. Distinctively different from existing CUCKOO Brandkiosk and Brandstore formats, the 1,023 sq. ft. space features a modern, bright, and welcoming design, defined by a contemporary minimalist, woody tone for a truly homely feel.

**CUCKOO Malaysia Chief Operating Officer, Mr. Toh Seng** **Lee** shared that the company's growth beyond water purifiers to a Healthy Home Creator is driven by core principles of accessibility and affordability.

Beyond the aesthetic, the CUCKOO Brandshop offers retail convenience with its cash-and-carry format, enabling shoppers to purchase and bring home small ticket items, such as rice cookers, shower heads and cookwares, on the spot. The store also doubles up as an experience centre with a full display of all CUCKOO Malaysia's product lines, allowing customers to fully interact with CUCKOO Malaysia's holistic ecosystem of wellness solutions, from water purifiers, air purifiers, massage chairs, mattresses, air conditioners and other Smart Healthy Home solutions.

The opening of the first cash-and-carry CUCKOO Brandshop is part of a RM5 million investment plan committed to establishing a total of 10 CUCKOO Brandshops across the country, with another two by year-end and seven in 2026. This expansion is also central to CUCKOO Malaysia’s strategy to significantly expand its physical footprint, increase market share, and reach a broader consumer base.

More than a store, the newly launched 1,023 sq. ft. CUCKOO Brandshop features a contemporary minimalist home design and the full range of its ecosystem of wellness solutions, to offer an immersive experience.

Growth of E-Commerce Channels & Product Innovations

The new cash-and-carry CUCKOO Brandshop model is strategically designed to capitalise on the incredible success CUCKOO Malaysia has achieved through its e-commerce channels, which focus on small, affordable home appliances and household goods.

Most notably, the Company saw revenue from small ticket items, such as rice cookers and shower heads, surge by over 1,714% as of the third quarter financial year ended 30 September 2025 (“Q3FY2025”). This phenomenal growth powerfully affirms the company's commitment to both affordability and product innovation, proving the strategy's success in engaging a newer, wider customer base. This success is further attributed to an aggressive product expansion strategy, increasing from 17 SKUs in 2024 to 37 as of Q3FY2025.

**Driving the digital push:** The CUCKOO Brandshop features a dedicated livestreaming area, supporting the e-commerce channel’s tremendous growth of over 1,714% (as of Q3FY2025).

To maintain this growth momentum and further diversify CUCKOO Malaysia’s wellness ecosystem, the CUCKOO Brandshop launch event also served as a platform to unveil several major new products:

The CUCKOO CR-0685F Multi-Cooker: A 6-cup multi-cooker offering versatile cooking modes.

The CUCKOO AquaFlex Filtered Shower Head: A shower head with three shower modes and advanced filtration to remove rust, chlorine, and heavy metals, while blocking 99% of bacteria.
CUCKOO X Color King Healthy Coat-Free Cookware Series: A strategic collaboration with renowned Malaysian cookware expert, Color King, to offer a healthier and safer cooking experience.
CUCKOO HUGZ Mattress in a Box: The company’s first e-commerce mattress offering, a premium sleep solution made with 100% natural latex.

The CUCKOO x TikTok Shop Super Brand Day and CUCKOO Malaysia’s 11th Anniversary Celebration

The CUCKOO Brandshop opening also coincides with CUCKOO Malaysia’s 11th Anniversary Celebration and a major strategic partnership with TikTok Shop with the CUCKOO x TikTok Shop Super Brand Day campaign running from 6 to 9 November 2025.

The opening coincides with CUCKOO Malaysia's 11th Anniversary and the CUCKOO x TikTok Shop Super Brand Day (6–9 November), which features discounts up to 50%, exclusive TikTok Shop vouchers and a star-studded livestream party showcasing 11 all-star artists promoting the #SAMASAMAHealthier mission.

This digital-to-physical engagement campaign is designed to maximise brand visibility and invites Malaysians to celebrate together towards healthier living. As a direct mark of appreciation for 11 years of trust and support, CUCKOO Malaysia is offering a host of deals and activities, including:

11.11 Super Deals with up to 50% discounts

Exclusive RM50 TikTok Shop vouchers plus gift with every purchase
Compelling trade-in offer, allowing customers to trade in their old shower head for a new unit at a special price of RM11.11.
A star-studded livestream party showcasing 11 all-star artists, such as Dato’ Sri Siti Nurhaliza, Phei Yong, Nabil Ahmad, Leng Yein, Puspa Gomen, Sonia and more, promoting CUCKOO Malaysia #SAMASAMAHealthier mission
Attractive on-ground giveaways and lucky draws

This integration of retail launch and high-impact digital campaign underscores CUCKOO Malaysia's commitment to creating an even more holistic ecosystem of wellness solutions and expanding market share through increasing accessibility and proactive consumer outreach.

Store Information (1st CUCKOO Brandshop @ IOI Mall Damansara)

Location | Lot 2F-11, East Wing, Level 2, IOI Mall Damansara
Operating Hours | 10:00 AM – 10:00 PM (Daily)

This Healthy Home series is in collaboration with Cuckoo