As the world continues to change at a fast pace, people in Malaysia should constantly adapt to the changes. The current economic downturn reveals the greed and corruption in the financial industry.

Therefore, ethics should become the top issue of every country’s education. Ethics is the main focus of both Chinese literature and philosophy. The quality of a nation’s literature depends on how the government treats its writers.

The Chinese government sponsored talented writers from 100 BCE to 1910 CE. It not only provided schools and libraries to educate them, but also offered them government positions.

This unique way of rewarding writers helped Chinese writers create the best literature and philosophy in the world.

In fact, the Chinese classics enable one to remain peaceful when society is in turmoil, see long- term vision when most people are short-sighted, strengthen virtue when everyone else only sees the dollar sign, appreciate beauty in ordinary life, and seek prosperity for all.

Also, China has become an important country in the world community. The close relationships in this small world forces us to demand deep mutual understanding.

However, the Malay public’s knowledge of Chinese culture is limited to Bruce Lee’s movies and Chinese food such as egg rolls.

Frankly speaking, China’s strength does not lie in its weaponry, its space technology, the leadership of its politicians, or its economic power from exports, but rather in the legacy of ideals and moral courage found in the works of Chinese poets, writers, and philosophers.

For example, ‘Time’ magazine reported that during the recent recession all business sales declined in the US except gun sales. Evidently many Americans have lost confidence in their security.

If these Americans had read Dong-po Su’s ‘The Transcendental Stone Overlook’ and learned his method of diagnosis of problems and his solution to difficulties, they could have chosen a more appropriate method for responding to a crisis and such a panic could have been avoided.

The Malay media should not belittle itself by considering itself as merely a moneymaking enterprise. The daily message it gives to the readers has a deep influence on the public in the long run.

Raising the level of understanding of Chinese culture requires access to good translations. However, there are too few resources and qualified people in this field to meet such an enormous demand.

In order to eliminate distrust and misunderstandings due to cultural differences, help fellow citizens adjust to the fast changing world and improve their artistic appreciation, it is important for the Malay media to work out a plan to systematically introduce Chinese culture to the Malay public.