Top news website Malaysiakini was yesterday recognised as one of the country’s favourite brands at the inaugural Putra Brand Awards.
Malaysiakini was picked as one of Malaysia’s top six media brands, alongside TV stations Astro, TV3, 8TV, newspaper The Star and global search engine Google.
According to award host the Association of Accredited Advertising Agents Malaysia (4As), the Putra Brand Awards is unique as Malaysian consumers themselves are the judges.
A consumer research polling system involving 6,000 people helped select Malaysia’s most preferred brands across a spectrum of 18 categories with the top three brands in each category being honoured with a gold, silver and bronze ranking.
This is the largest consumer research sampling of its kind nationwide covering both East and West Malaysia.
Malaysiakini won the bronze trophy in the ‘media and entertainment’ category. Other winners in the same category are TV3 (bronze), The Star and 8TV (silver), Astro and Google (gold).
4As president Vincent Lee said the selection was organised in association with Malaysia’s Most Valuable Brands (MMVB) Awards.
While MMVB measures the best brands by financial valuations, the Putra Brand Awards measures best brands by consumer preferences.
“The Putra Brand Awards is a survey conducted to establish consumer confidence. We have 6,000 online responses, based on key attributes that establish consumer preference. It is the voice of the marketplace,” said Lee.
Malaysiakini editor-in-chief Steven Gan received the award from International Trade and Industry Deputy Minister Mukhriz Mahathir at a 1,000-strong gala dinner held at the Mandarin-Oriental Hotel in Kuala Lumpur last evening.
Recognition for NGOs too
“Malaysiakini celebrated its 10th anniversary recently. There couldn’t be a better birthday present for us than to walk away with this prestigious award,” said Gan.
“Indeed, never in our wildest imagination did it occur to us that Malaysiakini will one day be considered one of the country’s most popular brands.”
Gan said the award was made possible by the many years of hard work and dedication from Malaysiakini’s team members as well as the loyal support from the website’s thousands of daily readers and subscribers.
Malaysiakini , launched in 1999 and available in four languages, delivers over 37 million page views and 750,000 video downloads per month to over 1.6 million absolute unique visitors.
The nation’s number one news portal has previously been recognised with awards from regional magazines Asiaweek and Business Week as well as the Vienna-based press freedom watchdog, the International Press Institute.
The Putra Brand Awards included a special merit award for community service where among those recognised are the Bar Council, National Human Rights Society (Hakam), Sisters in Islam and Women’s Aid Organisation (WAO).
Top local brands AirAsia, Petronas, Astro, Maxis and Maybank were among the prominent gold award winners.
Mukhriz, in his keynote speech, quoted Stephen King - not the horror fiction author but an executive from London-based marketing communications firm WPP Group - who once described the difference between a product and a brand.
"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
Unrestrained power in your hands
For almost 20 years, Malaysiakini has stayed true to the cause of providing the Malaysian public with the truth. We believe that with unadulterated information, the people will obtain power to make informed decisions.
Decisions which lead to a healthy, robust nation - ours!
Keep the truth alive. Support your robust, independent media. You have the unrestrained power to do so.
Who says it's not our fault?
We aren’t trained to take responsibility.
Everytime we observe an injustice - and choose to keep mum - the prevalence of injustice becomes our fault.
Astute journalism paves the way for the public to be continuously furnished with the fastidious truth. You are continuously empowered to act and to uphold the integrity of the nation.
The Rakyat owns Malaysiakini
We choose to take a risk on independent media because we believe that only through independent reporting can one be NOT beholden to the interest of businesses or organisations. This allows us to really pursue the truth - aggressively.
Independent for 20 years.
The victorious people
In the light of holding the truth to power, Malaysiakini will continue to uphold its mission of providing credible news to its discerning public. Your support for Malaysiakini is always treasured as a testament of innate nationalism. Your victory is our history.
Quietly. Effectively. Says it all. Malaysiakini.
Speaking truth to power
When we embarked on this journey 20 years ago, we knew we would face intimidation, harassment, raids, arrests and perhaps even jail terms. We got into this venture with our eyes wide open.
The main reason we have survived this long - when many others have folded - is partly because we are prudent in our finances. But while we may be tightfisted in our budgeting, we do not hold back when it comes to speaking truth to power and holding power to account. And certainly, this new administration will not stop us from continuing to do so.