The newest Chinese newspaper on the block, Oriental Daily News , has launched a new round of marketing campaign to counter circulation obstacles allegedly undertaken by its rivals.

The 11-month-old daily's managing editor Ng Nyen Fah told malaysiakini that the company has invested RM10 million for the present campaign aimed at breaking the monopoly held by the four other major Chinese dailies.

To do so, Oriental Daily plans to hire its own vendors to sell the paper, without having to solely rely on other vendors who face problems from the other Chinese dailies for selling Oriental Daily .