KINIBIZ Running an airline is a whole different ball game to let’s say, electricity generation, coincidentally CEO Jauhari Yahya’s last duty post. To get everyone’s priorities on the right track, Tiger put on his MythBusters lab coat to debunk a few armchair CEO judgments on Malaysia Airlines.
Malaysia Airlines or MAS has been misunderstood. It isn’t broken; just badly managed. Despite its years of financial loses it’s still a five-star airline as rated by Skytrax.
Then again it’s not a walk in the park running an airline. And because Malaysia Airlines is the flag carrier and a government-owned one to boot, it has got more responsibility than most.
KiniBiz last year volunteered a solution that could help the airline: A smarter pricing strategy, or to use the more technical definition, yield/revenue management. It’s a strategy that proved successful during former CEO Idris Jala’s tenure.
But the current CEO Ahmad Jauhari ( right ) is flying in the opposite direction. In the past year he has added almost 20 percent more seat capacity and priced down airfares to compete with AirAsia.
Before we get to fixing the airline, it may help to clear up some popular misconceptions. Here’s a list prepared by your trusty jungle cat.
For the complete article go to KiniBiz .
This article was written by Chan Quan Min.
