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KiniTV expanding into three pages
Published:  Jul 14, 2014 10:14 AM
Updated: 2:22 AM

Due to popular demand, KiniTV 's website has been expanded to include three separate pages for its English , Malay , and Chinese video.

The new feature is set to improve KiniTV ’s viewing experience, making it easier to search for videos in the language that you want.

The fledgling Internet TV site is a re-brand of Malaysiakini ’s TV site , which has resulted in phenomenal viewership growth since the re-branding exercise was carried out in January 2013.

In 2013, KiniTV recorded 30 million videos views, with more than 3,000 videos uploaded, according to YouTube analytics.

It aims to raise this figure by 50 percent to 45 million video views in 2014, by publishing more than 6,000 videos.

Overall, from January 2013 till June 2014, there has been an average of 2.97 million views per month on YouTube.

The website meanwhile has received 821,000 visitors monthly according to Google Analytics, while the number of mobile site visitors was almost double at 1.45 million visitors.

The spectacular growth was achieved with just a crew of 12 people, led by CEO Yong Kai Ping and senior producer Tham Seen Hau.

“Although it's just one-and-a-half years old, KiniTV has managed to achieve phenomenal viewership and revolutionised internet video production, especially when it comes to breaking news, making KiniTV close to being the biggest internet TV site in Malaysia and South-East Asia,” said Yong.

KiniTV also has three Facebook pages with a total of 200,000 fans.

New studio and Livestream centre

Besides increasing its viewership, KiniTV is also looking to expand by producing other programmes such as Business and Entrepreneur Interviews, Cultural and Arts Performance Events, Tourism and Heritage, sports as well as Product Placement and Lifestyle.

It’s also set to move to a new office later this year, featuring a new state-of-the-art 1,000 sq-ft studio as well as a Livestream broadcast centre.

And to grow its popular Malay division, KiniTV is looking to hire more producers and journalists.

“We are looking to recruit a number of TV producers and broadcast journalists to produce news in Bahasa Malaysia, we were overwhelmed by the encouraging respond from our Malay audience,” said Yong.

Those keen in these positions can send their resume to [email protected] .

KiniTV has won a number of accolades, including fastest growing channel in Malaysia and the YouTube channel with the seventh highest subscribers by social media monitor Socialbakers.

KiniTV is also a YouTube content partner and has been awarded the YouTube Silver Play Button Award for breaking the 100,000 subscriber benchmark. KiniTV currently have 225,758 YouTube subscribers.

KinITV also supplies 100 videos to Yahoo! Malaysia monthly.