Internet TV provider KiniTV continues to break record after record since its inception in 2013. It hit the highest viewership of 8.6 million video views in March, surpassing the previous record of 7.21 million views, captured during the May 5 general election in 2013.

 

KiniTV recorded 30 million video views in 2013 and the number rose by a third in 2014 for 40 million views.

 

In the first quarter of 2015, KiniTV had already passed the halfway mark of 20 million. It is estimated that KiniTV will be able to reach over 60 million views in 2015.

 

The fledgling Internet TV site was previously called Malaysiakini.tv. It saw phenomenal viewership growth since the re-branding exercise in January 2013.

 

KiniTV attracts over 507,000 unique visitors to its homepage and 2.3 million unique mobile visitors in February, according to Google Analytics .

 

According to industry sources, KiniTV is close to par with market leader Astro Awani .

KiniTV has also won a number of accolades, including third largest audience as well as the third-fastest growing YouTube channel in Malaysia, according to social media monitor Socialbakers .

Socialbakers also ranks KiniTV in third place in total video views with about 149 million video views, just behind Astro Gempak and Les’ Copaque Production which produced the hugely popular animation series of ‘ Upin & Ipin ’.

 

Wanted: Producers, journalists

 

The spectacular growth was achieved with just a crew of 14 people, led by CEO Yong Kai Ping and head of content Tham Seen Hau.

 

“ KiniTV has managed to achieve phenomenal viewership and revolutionised Internet video production for the past two years, especially when it comes to breaking news. Our aim is to make KiniTV the biggest Internet TV site in Malaysia and Southeast Asia,” said Yong.

 

“Our latest news in brief programme in three languages - English, Malay and Chinese - had received an enthusiastic response from the viewers who wanted us to broadcast hourly in order to match BBC and CNN.”

 

Due to the increased viewership, KiniTV is also looking to multiply its programmes by producing other genre of programmes such as business and entrepreneur interviews, women’s programme, cultural and arts performance events, tourism and heritage, sports as well as product placement or lifestyle.

 

“We are looking for quality content contributors and are willing to offer our new state-of-the-art 1,000-sq-ft studio and huge audience base for all to grow together,” said Yong.

 

To further grow its popular English and Malay division, KiniTV is looking to hire more producers and journalists.

 

Applicants should send their resumes to shamini@malaysiakini.com .