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MAHB, AirAsia to work on a suitable tagline for KLIA2

Transport Minister Liow Tiong Lai has urged Malaysia Airport Holdings Bhd (MAHB) and AirAsia Bhd to work together on a suitable tagline to promote the KL International Airport 2 (KLIA2) as low-cost carrier hub in Asia.

Welcoming AirAsia’s proposal to make KLIA2 a low-cost carrier hub, he said the government and MAHB were supportive of the initiative.

Therefore, he said the promotion, including website and promotional items needed a bit of tweaking.

“I think if AirAsia use the term ‘low-cost carrier terminal’ or LCCT, particularly on boarding passes and the website, it will confuse passengers. They will go to the old LCCT.

“We will remind AirAsia to work with MAHB on the type of tagline suitable to promoting the KLIA2,” he told reporters after launching the iWalk walkalators at the KLIA2 in Sepang today.

Also present was the managing director of Malaysia Airports, Badlisham Ghazali and Department of Civil Aviation (DCA) director-general Azharuddin Abdul Rahman.

AirAsia Group chief executive officer Tony Fernandes and AirAsia CEO Aireen Omar on Wednesday met Liow and Azharuddin. After the two-hour meeting, Liow said the name, KLIA2 remains, since it is registered with the International Air Transport Association (IATA).

Meanwhile, Badlisham said MAHB was willing to meet up AirAsia soon to clarify the matter.

“We are looking forward to working with AirAsia, especially on the wording. The term ‘KLIA2' and ‘low-cost travellers’ should be used. The wording is important, so we don’t confuse passengers,” he added.

Badlisham reiterated that KLIA2 would always be used to denote the terminal, home of the low-cost traveller.

“That is what we are supportive of,” he said.

He said the change of name for the KLIA2 on boarding passes is also against the IATA and International Civil Aviation Organisation (ICAO) regulations.

- Bernama

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