For selling her nasi lemak under an apparently saucy label 'Nasi Lemak Anak Dara', business owner Siti Hajjar Ahmad admitted she has been harassed with lewd calls and even lewd pictures from errant males.

Since she started her business about one month ago, Siti Hajjar said she has received at least six lewd calls, including messages with lewd pictures.

Most of these 'naughty' messages and calls came around midnight, forcing the 24-year-old to turn off her phone.

"I once received sexually harassing calls, and at two in the morning I received lewd pictures. I was shocked, I blocked him, turned off my data, shut down the phone and went to sleep.

"I received weird messages at least six times from different individuals. They got my number from my Facebook posting," she told Malaysiakini.

Siti Hajjar's 'Nasi Lemak Anak Dara' stall made headlines last week when Selangor Menteri Besar Azmin Ali visited her stall to hand over forms for her to apply for a hawker's licence.

Azmin's visit came on the footsteps of Siti Hajjar being fined RM2,000 by the Shah Alam City Council for operating her stall without a licence, after a posting on this became viral on social media.

Siti Hajjar said that there are no sexual connotations or innuendoes to attract clients in her use of the phrase 'anak dara' (virgin) as part of her business branding.

She explained she chose the name because of the fact that she is a single female and she has not heard of that particular name being used as a nasi lemak trade name before.

‘Term normal’

"When I chose the name, I did not even think of any sexual element. I am an unmarried young woman, who in my village is addressed as ‘anak dara’. So, for me, the term is normal.

"I don't care what people say about the name, I just take the positives. What I see is that when I use the name, business got better," she said.

In any case, Siti Hajjar, who is an electronic engineering graduate from Universiti Tun Hussein Onn Malaysia, admitted that she already has a boyfriend.

She said her future husband helped her a lot and gave her the inspiration to explore the world of business.

"I got my inspiration from my future husband. He has helped and taught me a lot about business. He taught me how to record earnings and expenditures.

"I plan to marry him next year, after six years of being in a relationship together," she said, smiling.

Asked if she would maintain the 'Nasi Lemak Anak Dara' name for her business after her marriage, Siti Hajjar said that she would do so and turn it into a legacy for her children.

"Yes, I will continue to use that name even after marriage. Maybe my children can inherit the name and nasi lemak recipe from me," she said, adding that she would be registering her business under that name soon.

Yesterday: Selling ‘Nasi Lemak Anak Dara’ pays more than being an engineer