Tourism Malaysia has sealed a deal in partnership with Barcelona's world-class footballing sensation, Luis Suarez, for a year-long collaboration.

This follows a contract signed between Tourism Malaysia and Mediapro, the Asia representative for the top-rated footballer.

A statement released by Tourism Malaysia today to announce the partnership said the partnership was expected to drive interest for Malaysia as a tourist destination, leveraging on the football player’s popularity around the world which foresaw an increase in millennials visiting the country.

Tourism and Culture Minister Mohamed Nazri Aziz said Suarez had proven to be not only among the world’s top-ranking footballers but also a respected community leader.

“As a hero to millennials, Suarez is an inspiration to many and we hope that this title and acknowledgement will shine the limelight on Malaysia as a tropical holiday destination that appeals to the millennial spirit for travel and adventure,” he added. 

Suarez, meanwhile, said it was an honour and privilege to be able to work with Malaysia and was looking forward to embarking on this journey to introduce the exotic country to the world.

“Especially its rich culture and heritage to all my fans and make them fans of Malaysia,” he added.

Mediapro Asia managing director Lars Heidenreich said the Barcelona star was extremely popular in Asia.

“We are very confident this branding and activation exercise with Suarez will help attract more travellers to consider Malaysia as their next holiday destination and experience all that Malaysia has to offer as being ‘Truly Asia’,” he added.

-- Bernama