Lalamove, the leading on-demand delivery platform, has released its first dual-music video to celebrate the rare convergence of Chinese New Year and Ramadan this year, showcasing Malaysia’s multicultural spirit and the everyday moments that bring communities together.
This campaign is jointly produced by local musicians Jyin Poh, Sara Heng, Kopi Lim, and Eric Ooi presenting a distinctive soundscape: the same melody and rhythm seamlessly transform from jubilant Chinese New Year beats to the contemplative cadence of Ramadan in two unique 60-second music jingles. This musical transition symbolises the shared values of both festivals with reunion, gratitude, renewal and unity. The first music video will launch on January 7 on Lalamove Malaysia's social media platforms, while the second will be released on the first day of Ramadan.
“Just as Lalamove connects hearts and businesses across Malaysia day after day, this music video also connects two beautiful celebrations as they resonate with the same values: the warmth of home, the joy of giving and the hope of renewal, ” said Jane Teh, the Managing Director of Lalamove Malaysia.
"We are honoured to support these moments of connection, whether delivering ingredients for reunion dinners, delicacies for breaking fast, or conveying festive gift hampers. Every delivery weaves a story between people."
This music video not only showcases the creativity and artistic talent of the local musicians but also achieves cultural harmony through visual storytelling. From CNY scenes adorned with hanging red lanterns to warm depictions of breaking fast gatherings with loved ones, the work tells two stories with one beat, symbolising the diversity and unity of Malaysian festivals.
Despite their different forms of celebration, Chinese New Year and Ramadan both emphasise universal values deeply rooted in Malaysian culture. CNY emphasizes family reunion and gratitude, while Ramadan invites self-reflection and thankfulness; the warmth of reunion dinners echoes the spirit of sharing fasting moments with families; red packets and the spirit of generosity and care during Ramadan both reflect community support; the fresh start of Spring Festival and the spiritual renewal of Ramadan, along with the joy of Hari Raya, resonate with each other, collectively conveying hope and unity.
"Malaysia's beauty lies in the fact that our festivals don't just coexist—they enrich each other," Teh added. "This campaign celebrates Malaysia's unique culture—finding harmony in diversity. Lalamove witnesses this every day. When we deliver festive delicacies across communities, regardless of background, our service connects every Malaysian."
As Malaysia's trusted delivery partner, Lalamove remains committed to bringing people closer together, supporting local businesses to thrive during festivals and everyday life, and ensuring festive essentials reach families on time through reliable service. With every delivery, Lalamove not only transports items but also builds bridges that reflect Malaysia's multicultural fabric.
Real Faces, Real Stories — Lalamove Driver Partners as Lead Talent
Worth highlighting is that the Ramadan-themed music video specially features authentic Lalamove driver partners as the primary talent, showcasing the everyday experiences and lighter moments of Ramadan through a humorous lens.
“I feel like this happened very randomly because I got a call inviting me to be part of the music video. I feel really honoured to be chosen from so many Lalamove drivers. This is an experience I’ll never forget, ” said Talha Rusli, a Lalamove van driver partner.
This creative decision not only infuses the production with genuine relatability and heart, but more importantly demonstrates that Lalamove is far more than a delivery platform — it is a thriving community comprising thousands of driver partners, a vital artery in Malaysia's economic ecosystem, and the backbone supporting the livelihoods and aspirations of countless families.
During this festive preparation period, first-time Lalamove users can enjoy up to 38% discount by entering the promo code LAGONGXI.
This On-Demand Delivery series is a collaboration with Lalamove
