When Prime Minister Najib Abdul Razak made his foray into Twitter, his postings were awkward by social media standards.

Najib's meeting schedules, said Rembau MP Khairy Jamaluddin, weren't exactly what social media users were looking for.

"When the prime minister first came into social media, his Twitter feed was very simple - 4pm meeting, 5pm meeting with Bosnian president, 6pm meeting with civil servants, 8pm dinner with chamber of commerce...