To many people, property management is treated as a cost centre, lack of prospect, always run on a tight budget. The major income is generated from the monthly fixed rental and maintenance collection and the usage of facilities. The profit centre for property management, parking operation, may be outsourced to a third-party parking operator by the building owner, detached from the building management.
Lack of a new income stream is the key factor restricting the future development of the property management industry, especially when the pandemic hit, work from home became a new trend, the demand for office space is shrinking.
The good news is, digital transformation technology provides an unprecedented opportunity for business owners to revitalize the industry via the convergence of technologies, consolidating all different functionalities. Parking, as one of the main components, is inseparable from the entire ecosystem. The new cashless and touchless parking technology further reduces the cost and complexity to run a parking site.
The gist of the smart building is to build connectivity between management and tenants, tenants' employees, visitors, merchants nearby, etc. via the Tenant App. When all kinds of activities and communications can be converged in a single App, it unlocks the potential of commerce, precisely phrased, Near Field Commerce, which is another shouldn’t-be-missed opportunity for the property management industry. And it was discussed on Malaysiakini's Smart Building series 6 of 13 published on 20th July 2022, Smart Building Ecosystem (6/13): Near Field Commerce, The Next Trend
Advertisement is the twin brother of Near Field Commerce. With the tenant app that reaches the vast tenants and their employees, digital ads, either in the form of notification, message, banner and pop up, are all possible; and electronic ads on the digital display screen, or physical at the lobby or digital display screen, lift, boom gate and parking island, which can be managed with a single admin platform.
Teh Hon Seng, CEO of TimeTec Group, introduced the TimeTec i-Ad platform, said, “i-Ad is a cloud advertising platform that highlights your business’s advertisements on SaaS applications targeted at their respective users. i-Ad is a convenient widget that can fit on almost all SaaS applications including TimeTec Tenant App. Developers can easily plug i-Ad on their SaaS and generate incomes from displaying the advertisements. The income can either offset the Tenant App subscription fees or top up their profit in revenue.”
Teh added, “As for Smart Building Ecosystem, i-Merchants is the sub-app of TimeTec Tenant App that allows merchants to promote and sell their products/services to the surrounding communities. Through Tenant App, tenants of a community can view and search for services such as restaurants, laundry stores, convenient stores, etc from i-Merchants based on their location around their community.”
"i-Ad is an advertising platform that allows merchants to boost their services and promotion on TimeTec Tenant App targeted at their respective users. When a merchant registers themselves at i-Ad, they will get a free account on i-Merchants. If the merchants of i-Merchants want to increase their visibility on TimeTec Tenant, they can advertise using i-Ad which targets the particular Tenant Apps users. Of course, the property manager has to make known of the i-Ad and i-Merchants services to the merchants nearby, and persuade them to onboard their Tenant App.”
For more information on TimeTec i-Ad hub and TimeTec Digital Building Ecosystem, refer to www.iadhub.com and contact contact Mr Mo Shuan Jin, Sales Manager at [email protected] (017-3668891) or Mr Aiden Teh at [email protected] (010-2211150), General line and email: 03-80709933 and [email protected].
Stay tuned with TimeTec for the next digital building ecosystem announcement every Wednesday! Click here for Series 11 of 13: https://www.malaysiakini.com/announcement/633965
Malay version: https://www.malaysiakini.com/announcement/633966
Chinese version:
https://www.malaysiakini.com/bulletin/633967
About TimeTec
TimeTec Group was established in 2000. With its strong in-house R&D for software and hardware development, the Group has filed more than 20 patents in US and Malaysia; and developed the state-of-the-art HRTech solutions for workforce management and PropTech solutions for smart residential, digital building, smart home/office, smart parking, and smart township, unleashing the power of biometrics, cloud & edge computing, IoT and AI technologies to build its unique cloud ecosystem. All these solutions connect and change the landscape of work life and home life in a larger digital perspective via its consolidated super app.
The marketing efforts of TimeTec Group have successfully bred three homegrown but globally recognized IT brands, FingerTec, TimeTec and iNeighbour. Through a vast network, TimeTec Group distributes its biometric hardware products and 18 cloud applications, including IoT devices, to more than 150 countries worldwide. For more information, visit our company website: www.timeteccloud.com.
Various renowned clients have subscribed to multiple TimeTec cloud solutions, including IOI Properties, Putrajaya Holdings, Ibraco, Binastra, Thriven, Hock Seng Lee, QSR Brands, Central Sugars Refinery CSR, Sunway Constructions, Mamee, Yakult, Nano Malaysia Berhad, Kossan, Zalora, Focus Point, Yee Lee Group and many more. The versatility and feasibility of TimeTec products also attract various international customers from all over the world, including Hong Kong, US, UK, Saudi Arabia, Dubai, Australia, Qatar, South Africa etc.
This content is provided by TimeTec
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