Timeless International Family Office (“Timeless”) has been awarded the New Quality Productive Forces Enterprise Award 2025, recognizing its achievements in cross-border family asset governance, digitalization, and succession education.
According to the organizers, a total of 250 enterprises were selected this year, most of which are Hong Kong–listed corporations, including Haidilao, Mixue, SF Express, Xiaomi and BYD. Timeless was honored as one of only two award recipients in the Financial Services category—underscoring its leadership and professionalism in the family office sector.
The award is jointly presented by multiple international professional bodies to recognize companies contributing to industrial upgrading and the development of new productive forces. Timeless’ “Trinity Model” has been particularly highlighted as a representative innovation within Asia’s family office ecosystem, gaining strong recognition from the market.
Building a Comprehensive Family Office Framework Through the Trinity Model
The Trinity Model, established as Timeless' core methodology, integrates three strategic pillars—asset management, succession education and health management—forming a comprehensive governance system that supports families across regions and generations.
According to Timeless’ latest model framework, the Trinity Model features:
Asset Management: Integration of trust structures, international banking systems and credit planning, offering CRS- and FATCA-aligned tax and identity solutions to enhance transparency, structural efficiency and global compliance.
Succession Education: A structured education framework that builds long-term collaborative networks among partners and family members, nurturing a new generation of leaders equipped with financial literacy, governance capability and stewardship values.
Health Management: AI-driven wearable technology that enables continuous health monitoring, combined with a dual-expert advisory model—health specialists and asset advisors working together to provide personalized insights and integrated family health strategies.
The Trinity Model delivers a unified approach to Wealth × Succession × Health, and is regarded as a leading innovation for enhancing governance quality among Asian family offices.
Vicky: Malaysia’s SFO Framework as a Core Strategic Focus
With the Securities Commission Malaysia (SC) formally launching the Single Family Office (SFO) framework this year, Timeless has actively aligned with the policy direction, positioning its Malaysian office as a strategic driver for developing the regional family office ecosystem.
Vicky, General Manager of Timeless Malaysia, commented:
“Malaysia’s SFO framework brings a new level of structural opportunity to families in Asia. By integrating the Trinity Model, Timeless is able to help entrepreneurs and high-net-worth families establish internationally compliant and future-ready family governance structures.”
The SC also participated in Timeless’ inaugural Asia-Pacific Family Office Summit in Taiwan, sharing key insights on Malaysia’s SFO framework and engaging in policy- and ecosystem-level dialogue across borders.
Looking ahead, Timeless will deepen its collaboration with the SC to support families intending to establish SFOs in Malaysia—enabling more Asian families to leverage policy advantages and build resilient, forward-looking governance structures.
Vicky emphasized that Timeless will continue positioning Malaysia as its regional hub, driving the implementation of cross-border trust planning, health management solutions and succession education across Southeast Asia.
Martin: Advancing Southeast Asia Through an Integrated Family Office Model
Martin Chin, Senior Partner for Southeast Asia at Timeless, stated:
“Timeless is accelerating its expansion across Southeast Asia—including Singapore, Malaysia, Vietnam and Cambodia—through an integrated model that links asset management, succession education and health technologies. Our goal is to build one of Asia’s most forward-looking family office platforms.”
He further noted that Timeless will introduce its Partner Program, designed to empower financial advisors, wealth planners and family consultants through the Trinity Model, enabling them to evolve into “family stewards” capable of serving families at a multi-dimensional level.
“We believe that the combination of technological innovation, global compliance standards and human-centered values will be the driving force behind the long-term development of Asia’s family office industry.” Martin added.
Turning Recognition into Momentum, Driving Innovation Forward
As a recipient of the New Quality Productive Forces Enterprise Award 2025, Timeless reinforces its commitment to innovation in the fields of wealth governance and family succession. Moving forward, Timeless will continue deepening its presence across Asia, promoting the integration of fintech, education and health management to provide sustainable, future-ready solutions for high-net-worth families—while leading the next stage of development for the region’s family office industry.
Advancing Family Office Education in Malaysia
As a partner of Timeless International Family Office, the Family Inheritance Association of Malaysia (FIAM) supports family office education in Malaysia through monthly seminars on family office, trust and estate planning
Those interested may learn more about family office knowledge and learning resources through FIAM’s dedicated programmes.
This content is provided by Jzuo Digital
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