National carmaker Proton will sponsor the Norwich City of the First Division in the next English football season and offer discounts in a bid to boost sales, a report said today.

With some 35,000 club supporters, the sponsorship will give Proton cars the brand awareness and recognition they lack in Britain, Perusahaan Otomobil Nasional Bhd. (Proton) chief executive Mahaleel Ariff told The Star newspaper.