Independent news portal Malaysiakini has once again been recognised as one of the top brands in Malaysia at the 5th Putra Brand Awards held in Bandar Utama tonight.
The portal, due to celebrate its 15th anniversary this year, won the bronze award in the Media and Networks category.
It won the same award in the inaugural Putra Brand Awards in 2010, under the same category.
Jeannie Lim, New Straits Times Press (NSTP) advertising general manager, handed over the award to Malaysiakini ’s CEO Premesh Chandran.
Unlike many other media awards, the Putra Brand Awards is given based on a consumer research polling system involving 6,000 people.
The other media outlets that won awards in the Media and Entertainment category include Astro (gold), The Star (silver), Hitz.fm (bronze), and NTV7 (bronze).
The award comes as Malaysiakini is preparing to shift its operations to a new office in Petaling Jaya, which the company has purchased partly thanks to contributions by the general public, readers, and corporate sponsors.
"This is a crucial juncture in Malaysiakini ’s 15 year history and and I am delighted that we have been given this recognition again.
"A brand is beyond a product. It’s the engagement between the product and the organisation behind it, with its consumers. It reflects a product meeting the consumers’ vision, values and identity.
"This award is not just about Malaysiakini , but the people’s desire for independent media, a voice speaking up for public concerns," Premesh said.
"Building a brand is not an easy task - and the award truly goes to everyone who are, and have been part of Malaysiakini over the years.
"Although our financial resources have been limited, the talents at Malaysiakini have been exceptional and have built something great together.
"A product can be copied, but the brand is unique. And Malaysiakini will strive to ensure we continue solidifying the brand in the coming times."
The award was organised by the Associaton of Accredited Advertising Agents Malaysia (4As), and has awards for wide ranging 18 categories including retail and communications.
Unrestrained power in your hands
For almost 20 years, Malaysiakini has stayed true to the cause of providing the Malaysian public with the truth. We believe that with unadulterated information, the people will obtain power to make informed decisions.
Decisions which lead to a healthy, robust nation - ours!
Keep the truth alive. Support your robust, independent media. You have the unrestrained power to do so.
Who says it's not our fault?
We aren’t trained to take responsibility.
Everytime we observe an injustice - and choose to keep mum - the prevalence of injustice becomes our fault.
Astute journalism paves the way for the public to be continuously furnished with the fastidious truth. You are continuously empowered to act and to uphold the integrity of the nation.
The Rakyat owns Malaysiakini
We choose to take a risk on independent media because we believe that only through independent reporting can one be NOT beholden to the interest of businesses or organisations. This allows us to really pursue the truth - aggressively.
Independent for 20 years.
The victorious people
In the light of holding the truth to power, Malaysiakini will continue to uphold its mission of providing credible news to its discerning public. Your support for Malaysiakini is always treasured as a testament of innate nationalism. Your victory is our history.
Quietly. Effectively. Says it all. Malaysiakini.
Speaking truth to power
When we embarked on this journey 20 years ago, we knew we would face intimidation, harassment, raids, arrests and perhaps even jail terms. We got into this venture with our eyes wide open.
The main reason we have survived this long - when many others have folded - is partly because we are prudent in our finances. But while we may be tightfisted in our budgeting, we do not hold back when it comes to speaking truth to power and holding power to account. And certainly, this new administration will not stop us from continuing to do so.