Jakarta Govenor Basuki Tjahaja Purnama today vented his frustration over a Malaysian firm's advertisement deemed insult to Indonesian domestic workers.

The vaccuum cleaner advertisement with the words 'Fire Your Indonesian Maid Now!' is seen as demeaning to Indonesian domestic workers and the republic, and is fodder for what is escalating into a diplomatic row.

“How can you paint (the issue) in such a way? The slogan ‘Fire Indonesian Maid Now’ is just too much,” the governor better known as Ahok is quoted by Indonesian media Metronews.com as saying.

The former Belitung Timur regent urged both the neighbouring country leaders to solve the issue as soon as possible to avoid straining the countries’ bilateral relationship.

Herman Prayitno, the Indonesian ambassador to Malaysia protested the advertisement saying that the Robovac Malaysia is insensitive and causes trouble to the Indonesians.

“I want the advertisement to be banned, not even to be displayed anywhere in Robovac manufacturing company,” he demanded.

Indonesia's Labour Minister Hanif Dhakiri has reportedly also sent a message to his counterpart in Malaysis to complain about the matter.

Malaysiakini has contacted Robovac and is awaiting its response.