While most of the Bersih rally-goers shout 'Bersih' today, a few vouched for a different slogan - Daulat Tuanku.
A number of protestors, though clad in yellow like the others nevertheless raised eyebrows when they started waving the Johor state flag.
One group, in front of Dataran Maybank, held a banner that read 'Muar lang are here' (Muar people are here) and 'Made in Muar' demonstrating they were proud of their sense of identity.
Another group even chanted 'Daulat Tuanku' during the rally while holding a banner with a picture of Johor's Sultan Ibrahim.
These expressions of the Johor state identity were made complete with them carrying the state falg as well during their march.
One Johorean who identified himself as CH Teng, was seen waving the Johor state flag during the protest.
"This is to let people know that we are Anak Johor (Children of Johor)," he told Malaysiakini.
Teng, 38, said he had travelled from Johor Baru to Kuala Lumpur with 20 of his friends to attend the Bersih 4 rally.
Asked if he supported Johor's Sultan Ibrahim Iskandar who is known to be at loggerheads with the federal government, the salesman candidly admitted that he did.
'Voice of our heart'
"We fully support the sultan. We support whatever that it is right.
"Corruption and racial inequality are rampant and the (federal) ministers have no idea (what is happening).
"What the sultan says today is the voice of our heart and we should support it," he said.
Conflict between the Johor monarch and Putrajaya is an open secret with the Johor ruler openly expressing his dissatisfaction with Putrajaya over the its interference in his state' affairs.
The Johor crown prince, Tunku Ismail. meanwhile also once mocked Prime Minister Najib Abdul Razak by saying the latter's no-show for the 'Nothing to Hide' forum was because he had 'everything to hide'.