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Dudu De Doodle - an artist's path to fame and fortune

Geraldine Tong  |  Published:  |  Modified:

MALAYSIANS KINI | It is not easy to find stability and exposure as an artist, especially in Asia. However, as popular Instagram account ‘Dudu De Doodle’ discovered, there are more ways than one for an artist to earn his or her keep.

Dudu De Doodle’s Instagram has close to 30,000 followers, who are treated daily to a new artwork from Dudu, the anonymous artist behind the account.

But Dudu did not start off as an ‘Instagram-famous’ artist. And until today, he is not even a full-time artist.

“As an artist, it is quite challenging in Asia. You cannot really sell your products through the Internet.

“I tried to sell (my artwork) once, three years ago. I drew on shirts, shoes, clocks, but it was so difficult I almost gave up.

“I still have some of the merchandise at home,” Dudu said in an interview with Malaysiakini last week.

After his failed venture to sell his artworks online, he said he decided to change his perception.

“I thought, why not put all the sales and money aside, and just do it for my own interest?” he said.

So, in October 2013, Dudu started his Instagram account under the pseudonym ‘Dudu de Doodle’, in which where he posted his artwork, daily.

Instagram in 2013 was a different landscape than it is now. In 2013, ‘Instagram influencers’ was still a fairly new phenomenon in Malaysia.

Though the account started out slow, it picked up speed eventually, reaching its zenith in 2015, when he was getting hundreds of new followers every day...

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