Low-cost airline giant AirAsia Group Bhd is a successful airline operator with the capability to save national carrier Malaysia Airlines Bhd from "dying," says veteran newsman A Kadir Jasin.
Kadir pointed out that AirAsia already has one element that is similar to MAS, which is its long-haul arm, AirAsia X.
"They have AirAsia X which flies as far as Jeddah and to many other places like Japan, South Korea and China, so they have that experience.
"Of course, their price structure is different, so in that sense, they have experience, but whether they can take MAS and turn it into AirAsia, or keep MAS as a full-fare airline, that is for anybody who is interested in MAS," he told Bernama recently.
Kadir (photo) was responding to a question on whether AirAsia could operate both a full-fledged airline and a low-cost one at the same time.
He suggested on Facebook last Friday that "it is better for MAS to be 'married' to AirAsia than to wantonly allow the iconic brand to die."
"In Europe, there is an airline company which runs both full-fare and low-cost airlines, and many other big airlines in Europe and the United States have also tried to have low-cost airlines, but generally that has not been successful," he said.
In December 2007, German airline Lufthansa bought a 19 percent stake in JetBlue Airways and signed a code-sharing agreement with the airline.
It was the first major investment by a European carrier in an American carrier since the US-US Open Skies Agreement came into effect in 2008. However, in March 2015, Lufthansa sold its stake in JetBlue.
Share swap agreement
In his Facebook post, Kadir also noted that AirAsia had "married” MAS before, referring to their share swap agreement on Aug 9, 2011. But the deal was short-lived, falling through eight months later.
Kadir said the proposed MAS-AirAsia share swap deal did not work out at the end as the proposal was not well thought out and faced a lot of resistance from the public.
"That was some years ago, and the situation has changed, and we have seen the government try many things to revive MAS. Unfortunately, the general feeling is that MAS has not been revived, so something has to be done about it," he said.
Whether AirAsia would be as successful running MAS as a full-fare airline, and if there is any real interest by the budget airline, MAS should give the matter its due consideration, he added.
AirAsia CEO Tony Fernandes (photo) was previously reported as saying that there is no plan for the low-cost airline to buy MAS, as it prefers to transform itself into a technology-led company.
Asked if the "marriage" of AirAsia and MAS would spark concerns about a monopoly in the local aviation industry, Kadir said he believed there would be an element of monopoly, or duopoly, between AirAsia and Malindo Airways in the short term.
"It is not easy these days for airline companies to collude and to fix prices, as price fixing is an offence, and I think we now have some guarantee in the form of fair trade.
"However, I am quite sure in the competition between two companies, prices will not be as cheap as competition among three companies, or more," he added.
Meanwhile, aviation analyst Shukor Yusof of Endau Analytics, when contacted, said it was unlikely for Fernandes to take over MAS at the moment.
"As Fernandes has said publicly, his plate is full, at this stage, I see no reason for AirAsia to take over MAS," said Shukor.
In a recent blog post, Shukor said MAS lost over RM2.4 billion between 2015 and 2017, despite having been given a generous RM6 billion lifeline by sovereign wealth fund Khazanah Nasional Bhd in 2014.
"Earlier this week, Prime Minister Dr Mahathir Mohamad commented that he was not averse to selling MAS if the government found buyers who could genuinely turn around the moribund carrier, while keeping its Malaysian identity intact," he said.
The topic of selling MAS hit the headlines again after Mahathir, who is also the chairman of Khazanah, said a fortnight ago that Malaysia is willing to consider selling the national carrier if there is a good offer for the company.
The prime minister first raised the issue in March this year, saying the government was considering whether to shut the airline down, sell it off or refinance it, after MAS remained in the red last year due to several factors, including crew shortages in the second half of 2018.
The idea of shutting down the airline, however, had prompted objections from various quarters, including former Prime Minister Najib Abdul Razak and MAS group CEO Captain Izham Ismail.
The national carrier had recorded losses even before the disappearance of Flight MH370 and the subsequent shooting down of Flight MH17.
In 2014, it unveiled a five-year recovery plan to turn around the company, with the aim of returning to profit by 2018.
However, it missed the target amid a challenging business environment, no thanks to the stiff competition, rising fuel prices, adverse foreign exchange rates and crew shortage.